Omnisend Publishes Our Lone Wolf Paintball Story
Omnisend has published a customer story about our work with Lone Wolf Paintball, a US outdoor and paintball brand on Shopify: From Yotpo to Omnisend: How Enflow Digital rebuilt Lone Wolf Paintball's lifecycle marketing. In it, Omnisend calls Enflow Digital "one of the top 5 agencies worldwide out of more than 4,000 in the program".
Why the brand moved
Yotpo announced it would retire its email and SMS tools, so Lone Wolf needed a new home for its SMS flows. When we audited the account, we found almost no email set up beyond Shopify's default abandoned checkout email.
What we built
- moved the SMS flows, back-in-stock emails and forms to Omnisend, so everything runs in one place;
- warmed up the sending domain before volume went up;
- built abandonment flows, a post-review thank-you, and loyalty flows that add email to the old SMS ones;
- added weekly campaigns from the second month, on a monthly content plan.
The results, as Omnisend published them
| Measure | Result |
|---|---|
| Revenue from automations, month 1 | 20% of store revenue |
| Revenue from email, month 3 | 28% of store revenue |
| Abandonment flow open rate | 40%+ |
| Recovered abandonment events | 3.5 times Shopify's default |
| Post-review email open rate | 87.5% |
"Most brands that come to us aren't broken, they're just underbuilt," Karolina Uvarkina says in the story.
Moving off Yotpo yourself? Our Yotpo email and SMS migration checklist covers every step, and you can see how we work as an Omnisend email marketing agency.
