Brevo vs Klaviyo: Which Email Platform Fits Your Store in 2026
Brevo and Klaviyo both promise abandoned cart flows, segmentation and SMS for online stores. Their prices start $11 apart and end hundreds of dollars apart. This Brevo vs Klaviyo comparison for 2026 is for an ecommerce brand deciding where its list should live. The short verdict: pick Klaviyo if your store runs on Shopify or Magento and revenue from flows is the goal. Its data sync, predictive analytics and 60 plus pre-built flows are built for that. Pick Brevo if you send a few campaigns a month to a large list. It also wins if you want transactional email on the same account, or WhatsApp and SMS credits without a monthly commitment.
Every figure comes from the two vendors' own pricing pages and docs, read on 2 November 2026 in US dollars. Klaviyo prices by active profiles and includes ten emails per profile each month. Brevo prices by monthly email volume and caps contacts on its three smallest steps. We put both on the same list sizes below.
Enflow Digital wrote this guide. We are a partner agency of Brevo, Klaviyo, Omnisend and Shopify, and some of these programs pay us a commission when a business we refer signs up. The rankings and verdicts on this page follow the evidence and sources shown here.
Key Takeaways
- Pricing model: Klaviyo charges by active profiles, from $20 a month for 500 profiles with 5,000 emails. Brevo charges by emails sent, from $9 a month for 5,000 emails, with contact caps of 500, 1,500 and 2,500 on its three smallest steps.
- At 10,000 contacts: Klaviyo Email costs $150 a month at 10,000 profiles. Four campaigns a month to 10,000 contacts cost $89 on Brevo Standard (the 40,000 email step) or $46 on Starter.
- At 50,000 contacts: Klaviyo Email costs $720 a month at 50,000 profiles. Brevo Standard costs $249 at the 250,000 email step, enough for four campaigns a month.
- Ecommerce depth: Klaviyo's Shopify app is rated 4.7 from 3,427 reviews and syncs store events in real time. Predictive analytics and product recommendations come with every paid plan. Brevo keeps AI recommendations, back in stock alerts and coupons on its $499 Professional plan.
- Get help: A Klaviyo agency can scope the flows and the migration before you pay for a tier. A Brevo agency can do the same on the Brevo side.
The verdict
Pick Klaviyo if you run a Shopify, WooCommerce or Magento store and flows are your revenue engine. The Shopify app syncs events in real time. The Email plan includes predictive analytics, product recommendations and 60 plus pre-built flows. SMS costs $0.01 plus carrier fees per US toll-free send. You pay for that depth: $150 a month at 10,000 active profiles and $720 at 50,000.
Pick Brevo if your list is large, your sending is light, and you want email, SMS, WhatsApp and transactional messages on one bill. Four campaigns a month to 50,000 contacts cost $249 on Brevo Standard. The trade is depth. Unlimited automation starts on Standard, but AI product recommendations, back in stock alerts, coupons and phone support sit on the $499 Professional plan.
Test before you move. Both have free plans. Klaviyo gives 250 active profiles and 500 emails a month. Brevo gives 300 emails a day to a list of up to 100,000 contacts. Connect the store to both, run the same abandoned cart flow for two weeks, and compare attributed revenue. For the full feature picture, read our Brevo review and the Brevo alternatives ranking. If Mailchimp is also in the running, see Brevo vs Mailchimp.
Brevo vs Klaviyo side by side
| Feature | Brevo | Klaviyo |
|---|---|---|
| Pricing unit | Monthly email volume (campaigns and transactional). Contact caps of 500, 1,500 and 2,500 on the 5,000, 10,000 and 15,000 email steps; 500,000 contacts from 20,000 emails | Active profiles; unsubscribed and suppressed profiles do not count. Ten email sends per profile a month included |
| Free plan | 300 emails a day, up to 100,000 contacts, 1 user, Brevo logo, automation limited to 2,000 contacts | 250 active profiles, 500 emails a month, $5 of mobile messages a month, email support for the first 60 days |
| Entry price | Starter $9 a month for 5,000 emails; Standard $18 | Email $20 a month for 251 to 500 profiles with 5,000 emails |
| Price at 10,000 and 50,000 contacts | $89 on Standard or $46 on Starter at 40,000 emails (four campaigns a month); $249 on Standard at the 250,000 email step | $150 a month at 10,000 profiles with 100,000 emails included; $720 at 50,000 with 500,000 emails |
| Transactional email | SMTP relay and API on every plan, including Free | Order and shipping emails run as approved transactional flows on paid plans; no SMTP relay or transactional API like Brevo's |
| Marketing automation | Unlimited multi-step workflows on Standard and above; Free and Starter limited to 2,000 contacts | Flows on every plan, with 60 plus pre-built flows and 150 plus email templates |
| Ecommerce features | Abandoned cart and post-purchase flows through the Brevo app for Shopify; AI recommendations, back in stock alerts and coupons on Professional ($499) | Abandoned cart, browse abandonment, back in stock, product recommendations and predictive analytics on paid plans |
| SMS | Prepaid credits from $0.0109 per US credit, 1 credit per US text, no expiry, on any plan | $0.01 plus carrier fees per US toll-free send, billed as a spend commitment separate from the email plan |
| Shopify | Brevo app for Shopify, installed from Brevo; one store per account | Klaviyo app rated 4.7 from 3,427 reviews; real-time sync of Shopify events, forms and segments |
| Magento | Adobe Commerce 2.4 and Magento Open Source 2.3 and 2.4, set up by Brevo's Enterprise team | Adobe Commerce (Magento) integration with automation templates for abandoned cart and welcome series |
| Support | Email on Free, Starter and Standard; phone on Professional, plus 3 hours a year with a deliverability specialist | Email support for the first 60 days on Free; standard support on paid plans; higher levels not published on the pricing page |
| Seats and extras | 1 user on Free and Starter, extra seats $12 a month each, 10 on Professional. Dedicated IP on Enterprise or as an annual add-on with no published price. | Seats not stated on the pricing page; Composer AI agent $20 a month and Customer Hub from $20 a month as add-ons |
Brevo vs Klaviyo pricing
Prices are the monthly price on monthly billing, in US dollars for the United States, read on 2 November 2026. Klaviyo's column is the Email plan at that number of active profiles, with ten emails per profile included. Brevo's columns assume four campaigns a month to every contact, so 10,000 contacts need the 40,000 email step. The contact caps on Brevo's three smallest steps are applied. The lowest step that allows 10,000 contacts is 20,000 emails, $69 on Standard, which covers two sends a month. Every Brevo step and add-on is in our Brevo pricing guide.
| Contacts | Brevo Starter | Brevo Standard | Klaviyo Email |
|---|---|---|---|
| 500 | $9 (5,000 emails) | $18 (5,000 emails) | $20 (5,000 emails) |
| 2,500 | $25 (15,000 emails) | $49 (15,000 emails) | $60 (25,000 emails) |
| 5,000 | $32 (20,000 emails) | $69 (20,000 emails) | $100 (50,000 emails) |
| 10,000 | $46 (40,000 emails) | $89 (40,000 emails) | $150 (100,000 emails) |
| 25,000 | $82 (100,000 emails) | $139 (100,000 emails) | $400 (250,000 emails) |
| 50,000 | Not offered above 100,000 emails | $249 (250,000 email step) | $720 (500,000 emails) |
| 100,000 | Not offered | $429 (500,000 email step) | $1,380 (1,000,000 emails) |
Prices checked on .
Sources: Brevo pricing page, checked 2026-11-02, Brevo pricing catalog in Markdown (generated 2026-09-29), checked 2026-11-02, Klaviyo pricing page, Marketing calculator, checked 2026-11-02, How Klaviyo pricing works, checked 2026-11-02.
Brevo · Best for Large lists with every channel on one bill
Brevo
Best for Large lists with every channel on one bill
- Reviews
- Not published
- Facts
- Reviews not published · from $9 per month for 5,000 emails · free plan yes
Brevo is an all in one marketing platform: email, SMS, WhatsApp, web push, live chat, a sales CRM and transactional messaging on one account. Its pricing unit is monthly email volume. Starter costs $9 a month for 5,000 emails and $82 for 100,000. Standard costs $18 for 5,000 emails and $429 for 500,000. The three smallest steps cap contacts at 500, 1,500 and 2,500; from 20,000 emails a month the cap is 500,000 contacts. Unlimited multi-step automation, A/B testing, send time optimization and advanced reporting start on Standard, while Free and Starter cap automation at 2,000 contacts. The Brevo app for Shopify syncs customers, purchase history and order status in real time and runs abandoned cart and post-purchase flows. Against Klaviyo the gap is price: four campaigns a month to 10,000 contacts cost $89 on Brevo Standard and $150 on Klaviyo Email.
SMS runs on prepaid credits that never expire, from $0.0109 per credit in the United States. One US text uses one credit, and there is no monthly commitment. Transactional email over SMTP and API is included on every plan, so order confirmations and shipping updates run from the same account. The Free plan allows 300 emails a day to a list of up to 100,000 contacts. Klaviyo includes AI recommendations, back in stock alerts and coupons on every paid plan. On Brevo they sit on the Professional plan at $499 a month. Professional also brings phone support, ten seats and three hours a year with a deliverability specialist. Brevo fits a store that sends two to four campaigns a month to a large list and wants WhatsApp and SMS on the same bill. It suits teams that can run abandoned cart and post-purchase flows without predictive analytics.
Is Brevo right for you?
Choose it if you send a few campaigns a month to a large list, want every channel on one bill, and can run flows without predictive analytics.
Skip it if your Shopify or Magento store lives off flows and needs recommendations, back in stock alerts and real-time event sync on a mid-tier plan.
Brevo evidence
- Price at scale: Four campaigns a month to 50,000 contacts cost $249 on Standard, against $720 on Klaviyo Email (both pricing pages, 2 November 2026).
- One account for every message: Transactional SMTP and API sending, SMS, WhatsApp and push live on the same account (pricing page).
- SMS without a commitment: Prepaid credits from $0.0109 per US credit, no monthly minimum, no expiry (Brevo SMS marketing page).
- Automation cap: Free and Starter limit automation to 2,000 contacts; Standard and above are unlimited (see all features table).
Brevo: watch out for
Think twice if your store lives on Shopify and you want to install from the App Store. Brevo's app installs from Brevo, and Brevo recommends one store per account.
Product recommendations, back in stock alerts, coupons and phone support start at $499 a month on Professional.
Check before you buy Brevo
Which of my flows run on Standard, and what does the Professional plan add for my store beyond recommendations and coupons?
Sources: Brevo pricing page, checked 2026-11-02, Brevo pricing catalog in Markdown (generated 2026-09-29), checked 2026-11-02, Brevo see all features table, checked 2026-11-02, Brevo SMS marketing page, checked 2026-11-02, Brevo pay as you go SMS credits, checked 2026-11-02, Brevo Shopify integration page, checked 2026-11-02, Brevo Magento integration page, checked 2026-11-02, Shopify App Store listing for Brevo, checked 2026-11-02.
Klaviyo · Best for Flow-driven Shopify and Magento stores
Klaviyo
Best for Flow-driven Shopify and Magento stores
- Reviews
- Not published
- Facts
- Reviews not published · from $20 per month for 500 profiles · free plan yes
Klaviyo is a B2C marketing platform built around store data. It prices by active profiles, with ten email sends per profile included each month. The Email plan costs $20 a month for up to 500 profiles, $60 at 2,500, $100 at 5,000 and $150 at 10,000. It costs $400 at 25,000 profiles and $720 at 50,000. Unsubscribed and suppressed profiles do not count. The Shopify app, rated 4.7 from 3,427 reviews, syncs Shopify events in real time. It feeds flows for abandoned cart, browse abandonment, back in stock and welcome series. Predictive analytics and product recommendations come with every paid plan. Klaviyo lists 60 plus pre-built flows and 150 plus email templates for Shopify stores, and an Adobe Commerce integration with abandoned cart and welcome templates. Every paid plan removes the Klaviyo logo and includes generative AI for segments, content and flows.
SMS is billed separately as a spend commitment. A US toll-free text costs $0.01 plus carrier fees per send, and the rate varies by country and message type. The Free plan gives 250 active profiles, 500 emails a month, $5 of mobile messages and email support for 60 days. Add-ons include the Composer AI agent at $20 a month and Customer Hub from $20 a month at 500 profiles. Compared with Brevo, Klaviyo costs about three times more at 50,000 contacts. It sends order and shipping emails as approved transactional flows, but it has no SMTP relay or transactional API like Brevo's. It fits a store that treats flows as a revenue channel, wants predictive analytics without an enterprise tier, and can absorb the profile-based bill. In the AI answers we ran on 2 November 2026, ChatGPT and Perplexity both named Klaviyo first for a Shopify or Magento store leaving Brevo.
Is Klaviyo right for you?
Choose it if you run a Shopify, WooCommerce or Magento store, flows and segmentation are your revenue channel, and you want predictive analytics without a $499 tier.
Skip it if your list is large, your sending is light, or you want an SMTP relay and prepaid SMS credits on the same bill.
Klaviyo evidence
- Store integration: Shopify app rated 4.7 from 3,427 reviews with real-time event sync (Shopify App Store, 2 November 2026).
- Flows and templates: 60 plus pre-built flows and 150 plus email templates, with predictive analytics and product recommendations on paid plans (Klaviyo Shopify integration page).
- Price ladder: $150 a month at 10,000 active profiles and $720 at 50,000, with ten emails per profile included (Klaviyo pricing calculator).
- SMS rate: $0.01 plus carrier fees per US toll-free send, billed separately from the email plan (Klaviyo pricing page).
Klaviyo: watch out for
Think twice if your sending is light. On Klaviyo, 50,000 active profiles cost $720 a month whether you send one campaign or ten. Brevo Standard costs $249 for four campaigns a month at that size.
Support levels above standard and dedicated sending options are not published on the pricing page; ask before you sign.
Check before you buy Klaviyo
What does the Email plan cost at my profile count after the first month offer, and what will SMS cost at my volume?
Sources: Klaviyo pricing page, Marketing calculator, checked 2026-11-02, How Klaviyo pricing works, checked 2026-11-02, Klaviyo Shopify integration page, checked 2026-11-02, Klaviyo Adobe Commerce (Magento) integration page, checked 2026-11-02, Shopify App Store listing for Klaviyo, checked 2026-11-02, Klaviyo blog: Transactional Email Best Practices (published 2024-05-06, transactional flows enabled after a support review), checked 2026-11-02.
Who should pick which
| You are | Pick | Budget to plan |
|---|---|---|
| A Shopify brand under $1M a year with 2,500 contacts and its first flows | Klaviyo Email, or Brevo Standard if order emails must live in the same tool | $60 a month on Klaviyo; $49 on Brevo Standard at the 15,000 email step |
| A Shopify or Magento store with 10,000 contacts that lives off abandoned cart and post-purchase flows | Klaviyo Email, set up by a Klaviyo agency if you want the flows built for you | $150 a month for Klaviyo plus the agency's project price |
| A 50,000 contact list that sends two to four campaigns a month | Brevo Standard | $249 on Brevo Standard at the 250,000 email step; $720 on Klaviyo |
| A brand that needs WhatsApp, SMS and transactional email on one bill | Brevo | Standard from $18 a month plus prepaid SMS credits from $0.0109 per US credit |
| A Magento store that wants the vendor to run the integration | Brevo through its Enterprise team, or Klaviyo's Adobe Commerce integration with an ecommerce email marketing agency doing the setup | Custom quote on Brevo; the Klaviyo tier plus the setup project |
| An SMS-heavy brand in the United States | Compare at your volume: Klaviyo's per send rate or Brevo's credits, or a managed program through SMS marketing services | Klaviyo $0.01 plus carrier fees per toll-free send; Brevo from $0.0109 per credit |
| A Shopify store weighing Klaviyo against the other store-first platform | Read our Omnisend vs Klaviyo comparison before you decide | Omnisend Standard $132 at 10,000 contacts against Klaviyo's $150 |
Switching between Brevo and Klaviyo
Brevo's help center documents a Klaviyo integration that imports and updates contacts for stores moving to Brevo. Klaviyo publishes an ESP migration checklist for stores moving in. In both directions the list moves fast and the flows do not. Rebuild abandoned cart, welcome, post-purchase and win-back flows in the new platform, and carry over unsubscribes and consent records. Authenticate the sending domain, then warm up by sending to your most engaged segment first.
Keep both accounts live for 30 days, compare attributed revenue flow by flow, and only then cancel. If you want the move planned and run for you, an ecommerce email marketing agency can migrate the lists, flows and templates. It can also run the first sends on the new platform. Magento stores can also read our guide to the best email marketing platforms for Magento, which covers both integrations.
FAQ
Is Klaviyo better than Brevo for Shopify?
For flows, yes. Klaviyo's Shopify app is rated 4.7 from 3,427 reviews and syncs store events in real time. Predictive analytics and product recommendations come with every paid plan. Brevo's app installs from inside Brevo, and recommendations and coupons sit on its $499 plan.
How much more does Klaviyo cost than Brevo?
At 10,000 contacts Klaviyo Email costs $150 a month, against $89 on Brevo Standard or $46 on Starter for four campaigns a month. At 50,000 contacts Klaviyo costs $720 and Brevo Standard $249. The gap grows with list size because Klaviyo bills every active profile and Brevo bills emails sent.
Does Brevo have abandoned cart flows?
Yes. The Brevo app for Shopify syncs customers, purchase history and order status in real time and runs abandoned cart and post-purchase flows. Multi-step automation is unlimited on Standard, which starts at $18 a month for 5,000 emails, and above. On Free and Starter it is limited to 2,000 contacts. Product recommendation blocks need Professional.
Which has cheaper SMS, Brevo or Klaviyo?
They are close per message in the United States. Klaviyo charges $0.01 plus carrier fees per toll-free send, and Brevo charges from $0.0109 per credit with one credit per US text. The difference is the model: Brevo credits are prepaid and never expire, while Klaviyo bills SMS as a spend commitment separate from the email plan.
Can I run Klaviyo and Brevo side by side during a switch?
Yes, and you should for about 30 days. Connect the store to both, let the new platform collect events, and rebuild the flows there. Suppress the overlap so a shopper gets one abandoned cart email, not two. Compare attributed revenue flow by flow, then cancel the old plan at the end of its billing cycle.
Who is Klaviyo's biggest competitor?
For an ecommerce store, Omnisend is the closest rival. It targets the same Shopify and WooCommerce stores and costs $132 a month at 10,000 contacts against Klaviyo's $150. It also offers a free migration in up to five days. Mailchimp competes on reach, and Brevo competes on price for large lists that send lightly.
What does the Klaviyo free plan include?
Up to 250 active profiles, 500 emails a month and $5 of mobile messages a month. It adds $5 of Composer usage, built-in reporting and email support for the first 60 days. It is enough to connect a store and test one flow. Brevo's free plan allows 300 emails a day to a list of up to 100,000 contacts.