Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
Email and SMS for food and drink brands
Email and SMS marketing for food, drink and wine brands
Enflow Digital plans and runs food email marketing and SMS for food, drink, coffee and wine brands that sell online. We build reorder and subscription flows for products that run out, gifting campaigns for the peaks, and age checks where the law needs them.
- Flows: welcome, abandoned cart, first-order follow-up, reorders and subscriptions, win-back.
- Platforms: Klaviyo and Omnisend, with SMS for launches and limited batches.
- Proof: published results from our Omnisend work and reviews from ecommerce founders.
Trusted by 100+ brands
What food and drink brands bring to us
Food and drink founders usually call us with one of four problems. Here they are in their own words, with what we change.
“We only email when there is a new product”
Launch emails go out, and nothing runs between them. We build the welcome, reorder and win-back flows that sell every week.
“Customers love the first bag, then forget us”
Coffee, tea, snacks and wine all run out. A reorder reminder timed to the pack size, or a subscription offer, brings the next order to you instead of the supermarket.
“Our list only buys at Christmas”
Gifting brings a rush of one-time buyers. We warm the list well before December, then turn gift buyers into regular customers with flows that start in January.
“We are not sure what we may say about alcohol”
Wine and spirits marketing has age and content rules. We add an age confirmation at sign-up and keep the copy away from health and lifestyle promises.
The agency behind the work
Food and drink is a smaller group among our clients, with new brands joining in 2026. The figures below cover every client we have served.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Published results from our work
We have not published a food or drink case study yet. These three results come from other ecommerce stores we work with, as Omnisend and Retention.com published them.
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Retention.com on a client store
14,877
new subscribers in under four months
Subscriber growth with Retention.com
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
Food and beverage email marketing flows that work
Six flows and campaigns carry most of the email revenue in a food or drink store. Each card gives the trigger, the timing and what the message says.
Welcome and first purchase
Trigger: a new sign-up, with an age confirmation for alcohol.
Timing: at once, then a few more emails over the first week.
What it says: the story behind the product, how to choose a roast, flavour or region, the best sellers, and how delivery keeps it fresh.
Abandoned cart and browse
Trigger: a cart or a product view with no order.
Timing: within hours, then again the next day.
What it says: the products, tasting notes or ingredients, delivery dates, and any delivery threshold you set.
First-order follow-up
Trigger: the first order is delivered.
Timing: on delivery and about a week later.
What it says: how to store, brew, cook or serve it, a recipe or a pairing, then a request for a review.
Reorders and subscriptions
Trigger: the order date and the pack size.
Timing: a few days before a typical customer runs out.
What it says: a one-click reorder link or a subscribe offer. Subscribers get a note before each shipment, with skip and swap options.
Win-back
Trigger: no reorder after the next order was due.
Timing: one to two reorder gaps later.
What it says: new flavours or vintages, a reminder of their favourite, and an offer only in the last email.
Gifting, seasons and launches
Trigger: the gifting and harvest calendar.
Timing: gift guides from November, with early access for subscribers by SMS.
What it says: gift sets, limited batches and vintages, and the last order dates for fresh delivery.
What to watch in food and drink email
Food and drink emails carry age, health and allergen rules. Three come up in almost every account.
Age checks for alcohol
Wine, beer and spirits brands confirm age at sign-up and email adults only. Texts about alcohol face extra limits from carriers and SMS platforms, so we check your platform's policy before the first send.
Nutrition and health claims
Claims such as “high protein” or “good for your heart” follow labelling rules. We copy claims from your approved labels and add none of our own.
Allergens and freshness
Allergen details, best-before dates and delivery promises must match the product page. We link to the full ingredients instead of summing them up.
SMS consent is collected separately from email consent. Enflow Digital is a marketing agency, not a law firm. Your lawyer approves claim wording.
What our clients say
We have no food or drink testimonial published yet. These reviews come from founders of other ecommerce brands we work with.
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Jessica Burman
Founder and CEO of Cocoon Apothecary
The Enflow Digital Team is dependable, professional, and provides top notch content. They took so much work off our plates by managing our email marketing and got us amazing results.
Renee Moore
Founder of Cinch Skin
Omnisend recommended I give Enflow Digital a try and they did not disappoint. They worked quickly and efficiently and made some great changes to our flows and promotional emails. They also understood our brand perfectly (both tone of voice and creative) I would recommend this team for anyone wanting a stress free partnership. Thank you!
Amr Siam
Founder of GoDoggy.JP
"It was an absolute pleasure working with Enflow Digital! They really helped us improve our Klaviyo performance and helped setup very profitable flows for us. On top of that, he went above and beyond to get a deep understanding of not only our business, but also our customers as well. Would highly recommend the team to anyone."
Marius Danilavicius
CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
What email marketing costs for a food or drink brand
Food and drink brands pay the same fee as any store we work with. Our retainers run from $2,000 to $10,000+ per month, and the scope of your account sets where you land.
$2,000 to $10,000+ per month
Our fee only. These factors move it within the range.
- Flows
How many flows need building or rebuilding, reorder and subscription flows included.
- Campaigns
How many emails go out each month, gifting and launches included.
- SMS
Whether texts run beside your email.
- Design and copy
How much custom design and copywriting each email needs.
- Project or retainer
A one-off rebuild or ongoing monthly work.
Your email platform bills you separately. Our email marketing agency pricing guide explains the usual fee models.
How we work with a food or drink brand
We run food and drink accounts in five steps, starting from how fast your products run out.
Audit
We read your flows, campaigns, list health and reorder data, then rank the fixes by the revenue they can bring.
Plan
We set reorder timings from pack sizes and real reorder gaps, and put gifting dates and launches on one calendar.
Build
We write, design and build the flows in your account, highest earners first, and switch each one on once you approve it.
Segment
We group customers by product, flavour or style, by subscription status, and by how recently they ordered.
Test and report
We test subject lines, timing and offers, and report revenue by flow and by campaign each month.
Which platform fits a food or drink store?
Subscriptions and age checks shape the choice. Klaviyo and Omnisend both run food and drink stores, and we tell you which suits yours.
Klaviyo
Klaviyo suits food and drink brands that sell subscriptions through an app such as Recharge, because flows can react to subscription events. It predicts the next order date once there is enough order data.
Omnisend
Omnisend suits small and mid-sized food stores that want email, SMS and push in one simpler account, with product blocks that pull your range into each email.
Brevo
Brevo suits stores with a large list on a tight budget, because it prices by send volume, and stores that sell in markets where customers use WhatsApp.
The food and drink year
Food and drink sales follow gifting dates and the seasons of what people eat and drink. Four moments shape most of our plans.
November and December
Holiday gifting
Gift sets, hampers and gift cards, with the last order dates for fresh delivery.
January
New year habits
Subscriptions, lighter ranges and alcohol-free lines for drinks brands, plus the first reorders from gift buyers.
February to May
Valentine's Day, Easter and Mother's Day
Treats, chocolate and wine gifts, timed to each country's dates.
June to August
Summer and barbecue season
Cold drinks, sparkling wine and barbecue ranges, with shipping notes for hot weather.
When we are not the right fit for a food or drink brand
Enflow Digital is not the right agency for every food and drink business. Four cases come up most.
- Brands that sell only on Amazon or other marketplaces. We work from your own store's data and your own customer list.
- Brands that want paid ads, not email. We run email and SMS. We do not buy social or search ads.
- Restaurants and cafes without online ordering. We work with brands that sell products online, not table bookings.
- Licensed products we have not discussed. For alcohol and other licensed products, we confirm on the first call that your store can sell and ship where it emails.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
Food and drink email marketing questions
Is there a Klaviyo agency for food and beverage brands?
Yes. Enflow Digital is a Klaviyo Partner and runs Klaviyo for ecommerce brands, food and drink brands included, as our Klaviyo agency page describes. We also run Omnisend as an Omnisend Strategic Partner. The work covers reorder and subscription flows, gifting campaigns and SMS, inside the account you already have.
Do you work with coffee, wine and spirits brands?
Yes. Coffee, tea, juice, wine and spirits brands use the same reorder and gifting flows. Alcohol brands add an age confirmation at sign-up, and we check the SMS rules before any text goes out.
When should a coffee or food reorder email send?
A reorder email should arrive a few days before a typical customer runs out. We work it out from the pack size and how fast it gets used, then check it against your real reorder gaps. For example, a 250 g bag of coffee used at 15 g a day lasts about 16 days, so the reminder goes out around day 12.
Which email flows does a food or drink brand need first?
A food or drink brand needs a welcome flow, an abandoned cart flow, a first-order follow-up and reorder reminders. Subscriptions and win-back come next. Our guide lists 10 automated email flows every ecommerce store needs.
Do you set up subscriptions?
We plan and build the emails around your subscription app: sign-up offers, notes before each shipment, skip and swap reminders, and win-back for cancelled subscribers. The app itself runs billing and shipping.
How much does a food and drink email marketing agency cost?
Enflow Digital's retainers run from $2,000 to $10,000+ per month. The number of flows, the campaigns each month, SMS and the design work set the fee. Your email platform and subscription app bill you separately.
Who owns the account and the designs?
You own the account and the designs. We work in your own Klaviyo, Omnisend or Brevo account, and every flow and template stays there if you stop working with us.
How long until the first flows are live?
The first flows go live as soon as you approve them. We build the flows with the highest revenue potential first, usually the welcome, abandoned cart and reorder flows, and switch each one on after you sign off the copy and design.
Is it too late to start before Black Friday?
It depends on the time left and the health of your list, so start with the free audit as early as you can. Gift buyers from last year who have not heard from you since need smaller sends first, or more of your holiday emails land in spam. After the audit we tell you what is realistic in the time left.
Guides for food and drink email
These guides go deeper on the welcome, reorder and win-back flows a food or drink store runs.
- Email Marketing
Welcome Email Series & Onboarding Campaigns That Drive First Purchase
By delivering personalized, engaging emails, you can introduce your brand, highlight product benefits, and drive conversions right from the start.
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Post-Purchase & Loyalty Email Campaigns That Maximize CLTV
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Re-Engagement Email Campaigns: Winning Back Dormant Customers
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Tell us about your store
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Talk to us about your food or drink store
Book a free strategy session. We look at your flows, your reorder timing and your gifting calendar, and tell you what to fix first.