Is Yotpo shutting down or down? The truth behind the “Yotpo sunset” searches (and what’s actually changing)

If you’ve been wondering whether Yotpo is shutting down, here’s the answer: No, Yotpo is not shutting down. However, the company has made major changes by discontinuing three services – Subscriptions (ended May 31, 2025) and Email & SMS (ended December 31, 2025). These decisions caused confusion, leading to searches like "Yotpo sunset" or "Yotpo down."

Yotpo is now focusing solely on its Reviews and Loyalty platforms, which remain fully operational. If you relied on their retired services, you’ll need to migrate to alternatives like Recharge (for subscriptions) or Attentive and Omnisend (for email and SMS).

For temporary outages, check Yotpo’s status page for live updates. If you’re still using their active services, no action is required. But if your business relied on the discontinued tools, act fast to ensure smooth operations.

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Is Yotpo Down? How to Check Service Status

Before assuming the worst, check if Yotpo is experiencing a temporary glitch. Many "Yotpo down" searches result from brief technical hiccups rather than a major shutdown. The fastest way to confirm the situation is by visiting Yotpo’s official status page. Here’s how to use it effectively.

Using Yotpo’s Official Status Page

Head over to status.yotpo.com for real-time updates on Yotpo’s services. The page uses a straightforward color-coded system to indicate service status:

Green: Fully operational
Yellow: Performance issues
Orange: Partial outage
Red: Major outage

Recent data shows that Yotpo services have been stable. Checking this page ensures you have the latest information, which is crucial if you’re considering any next steps, like migration.

To stay informed without manually refreshing the page, subscribe to alerts. You can opt for email, text, Slack, or webhook notifications.

"We use this page to communicate any issues with our products including planned maintenance windows as well as any unplanned outages." – Yotpo Status Page

If the status page shows no issues but you’re still encountering problems, double-check your setup. Reach out to your Customer Success Manager or open a support ticket for further assistance. If the issue stems from discontinued services rather than a temporary outage, the upcoming sections will guide you through transitioning smoothly.

Is Yotpo Shutting Down? The Email and SMS Sunset Explained

No, Yotpo is not shutting down. Instead, the company is phasing out its Email and SMS services while maintaining its core focus on Reviews and Loyalty products. This shift caused confusion for some merchants who misinterpreted headlines about the changes. However, Yotpo is narrowing its scope to strengthen its primary offerings.

What ‘Sunset’ Means for Yotpo Email and SMS

"Sunsetting" is a term used to describe the gradual discontinuation of specific services. For Yotpo, this process involved stopping new sign-ups, ceasing feature updates in October 2025, and fully shutting down messaging services on December 31, 2025. As of now, these services are no longer available.

Yotpo’s Reviews and Loyalty tools remain active and fully supported. The company has chosen to focus on these areas instead of spreading resources across multiple marketing channels. To help merchants transition, Yotpo partnered with Attentive for enterprise-level clients and Omnisend for fast-growing brands. Below, we’ll explore the CEO’s announcement and the timeline for this transition.

CEO Announcement and Timeline

The decision to sunset these services was announced by CEO Tomer Tagrin on August 5, 2025, in a message to merchants. His explanation emphasized the need for focus in a competitive landscape shaped by AI advancements. According to Tagrin, brands now prefer specialized tools with strong integrations over platforms that try to do everything but fail to excel in any one area.

"Over the coming months, we will no longer offer our native Email and SMS products. Instead, we’re partnering closely with the best platforms in the space and investing everything into building the world’s best Reviews and Loyalty products." – Tomer Tagrin, CEO, Yotpo

Following the announcement, Yotpo stopped feature development in October 2025 and officially ended the Email and SMS services on December 31, 2025. Merchants were given five months to migrate their data, set up new automations, and transfer sending numbers to alternative platforms.

Yotpo Subscriptions Discontinuation: What You Need to Know

Yotpo officially discontinued its native Subscriptions app on May 31, 2025. This decision directly affected merchants handling recurring billing, subscription boxes, and memberships. The move aligns with Yotpo’s broader strategy to focus on its key offerings: Reviews, Loyalty, Email, and SMS.

"We’ve decided that you can achieve more by having a specialized subscription solution natively integrated into the Yotpo data platform… This was a tough call, but we believe we can drive more value for you by focusing on what we do best – our core retention solutions: Reviews, Loyalty, Email, and SMS."
– Yotpo Help Center

Merchants are encouraged to migrate their subscription data to platforms like Recharge or Stay.ai. These solutions integrate seamlessly with the Yotpo data platform, ensuring businesses can maintain connections between subscription data and customer reviews or loyalty programs. Yotpo is also introducing a Next-gen Loyalty model designed to support memberships and VIP programs.

Key Dates and Migration Guidance

To ensure a smooth transition, follow these steps:

Deactivate features: Turn off the product page widget and disable customer portal actions.
Adjust billing dates: Shift upcoming charge dates by four days to avoid duplicate charges during the migration process.
Export and migrate data: If switching to Recharge or Stay.ai, reach out to Yotpo support for tailored migration assistance. Alternatively, export your subscription data as a CSV file from the Yotpo admin.
Uninstall the app: Once migration is complete, uninstall the Yotpo Subscriptions app from your Shopify store. Keeping it installed could result in recurring orders even after the service has ended.

Why the Changes Happened: Business Shifts and Layoffs

Shift Toward Core Services: Reviews and Loyalty

Yotpo’s decision to phase out its Email and SMS offerings marks a deliberate move to concentrate on its core strengths – Reviews and Loyalty programs. In August 2025, CEO Tomer Tagrin outlined this shift, explaining the company’s pivot from a broad retention stack to focusing on these two areas. As advancements in AI reshaped customer expectations, brands increasingly leaned toward specialized, high-performance solutions rather than all-in-one platforms.

"The landscape has shifted fast. AI is raising the bar across every surface of commerce. Brands want the freedom to choose their stack, but they expect it to work like one." – Tomer Tagrin, CEO and Co-founder, Yotpo

With financial pressures mounting to deliver competitive messaging capabilities at scale, Yotpo redirected its efforts toward its strongest market segments. This reallocation of resources came with significant organizational changes.

Impact of Layoffs on the Transition

In August 2025, Yotpo announced layoffs affecting 200 employees – approximately 34% of its workforce – across engineering, product management, and marketing teams involved in its messaging services.

"We’re doubling down on what we do best… building the strongest Reviews and Loyalty platform in the market." – Tomer Tagrin, CEO and Co-founder, Yotpo

The resources previously devoted to messaging are now being funneled into advancements like AI-generated review summaries and the "Reviews Atlas" insights dashboard. This restructuring follows the earlier discontinuation of Yotpo Subscriptions in May 2025, signaling the company’s commitment to focusing on its most profitable areas while leaving non-core functions to industry specialists.

What to Do Next: Step-by-Step Migration Plan

Yotpo Service Discontinuation Timeline and Migration Deadlines

Step 1: Verify Service Status

Before diving into any migration tasks, head over to status.yotpo.com to check the operational status of your account. This page provides recent uptime metrics and can alert you to planned maintenance or temporary outages. This way, you can distinguish between a temporary issue and the permanent discontinuation of services.

Step 2: Audit and Export Your Data

Once you’ve confirmed the service status, it’s time to secure your data. Start by navigating to Analytics > Reports in your Yotpo dashboard and downloading these six essential reports: Back in Stock, Subscribers, Unsubscribers, Campaign Performance, Flow Performance, and Total Revenue. To export your email list segments, go to Audience > Customers, apply filters for Subscribers, Unsubscribers, Suppressed, and Never Subscribed, and download the data.

For a complete engagement history, submit a support ticket to Yotpo. Additionally, ensure you export opt-in timestamps, sources (like forms, keywords, or checkout), and double opt-in logs to meet compliance requirements under TCPA and GDPR. If you’re disabling flows or subscriber collection tools, set them to Draft status instead of deleting them. Deleted data cannot be recovered later.

Step 3: Migration Timeline and Priorities

Yotpo’s service shutdown is happening in phases, so understanding the timeline is crucial for a smooth transition. Here’s a breakdown of key dates and recommendations:

Service/Product	Discontinuation Date	Status as of Feb 2026	Recommended Action
Yotpo Subscriptions	May 31, 2025	Discontinued	Replace widgets and move to a specialized provider
Yotpo Email & SMS	December 31, 2025	Discontinued	Export all data immediately; post-sunset access is limited
Reviews & Loyalty	Ongoing	Active (Core Focus)	Continue use, as Yotpo is focusing on these services

Keep in mind that after December 31, access to email and SMS data will be restricted. Focus on rebuilding high-priority flows, such as abandoned cart, welcome series, and post-purchase sequences. When transitioning to a new platform, implement a domain warming schedule to maintain email deliverability. For example, if you have a contact list of 25,000, start with 5,000 sends per day in the first week, gradually increasing to full volume.

Once your data is secured and your transition plan is in place, consider expert assistance to ensure everything runs smoothly.

Step 4: Partner with Enflow Digital for Migration Support

Migrating your email and SMS systems is critical for preserving your revenue. Enflow Digital specializes in helping eCommerce brands with seamless transitions. Their team can handle everything from auditing your existing Yotpo flows to exporting and mapping your subscriber data. They also ensure proper list warming to protect your sender reputation. Instead of risking deliverability issues or losing automation revenue with a rushed DIY migration, Enflow Digital’s data-driven approach sets up your new platform for success. You’ll benefit from advanced segmentation, A/B testing, and detailed analytics right from the start.

Conclusion

Yotpo continues to operate its core Reviews and Loyalty platforms, while its Email and SMS services were discontinued on December 31, 2025. Additionally, the Subscriptions offering ended on May 31, 2025.

This shift enables Yotpo to focus its resources on creating a top-tier Reviews and Loyalty platform. If you haven’t yet completed your migration, it’s essential to act now to avoid disruptions in your communication systems.

By February 2026, all migrations should be finalized. If you’re still in transition, prioritize this immediately to safeguard your messaging operations. For updates on Yotpo’s remaining services, visit status.yotpo.com, where uptime consistently hovers around 99.97% to 99.98%.

Delays in migration can lead to serious issues, including deliverability failures, lost automation revenue, and compliance risks – particularly if opt-in timestamps and suppression lists weren’t fully transferred. A proper warm-up process is crucial to maintain email deliverability; skipping steps can cause long-term setbacks.

While your Reviews and Loyalty data remains secure and fully supported on Yotpo, ensure your messaging operations are now running smoothly on a dedicated platform. Continuous customer communication is key to minimizing any potential impact.

FAQs

What does it mean that Yotpo is ‘sunsetting’ its Email and SMS services?

Yotpo has announced it will be "sunsetting" its Email and SMS services, meaning these tools will no longer be available after December 31, 2025. Merchants relying on these services should plan to switch to alternative platforms before this deadline to avoid any interruptions.

If you currently use Yotpo’s Email or SMS marketing tools, it’s a smart move to start preparing for the transition now. Early planning can help ensure everything shifts smoothly without impacting your operations.

How can I transfer my data from Yotpo’s discontinued email and SMS services?

To move your data from Yotpo’s discontinued email and SMS services, start by exporting key elements like subscriber lists, analytics, and email templates. Don’t forget to disable any active tools for collecting subscribers and disconnect any integrations to prevent unwanted interruptions.

Once you have your data, import it into your new platform. Take the time to ensure everything is formatted correctly and adheres to data privacy regulations. Before you go live, double-check that your email flows, templates, and subscriber information are set up properly. Scheduling the transition during a low-traffic period can reduce the risk of disruptions to your marketing efforts.

A well-organized migration process can help you maintain data integrity and keep your campaigns running smoothly.

Why is Yotpo shifting its focus to Reviews and Loyalty services?

Yotpo is honing in on its Reviews and Loyalty services to sharpen its focus and provide greater value to its customers. By discontinuing its native email and SMS marketing tools, the company is reallocating resources to strengthen these core offerings, aligning with its long-term vision.

This move positions Yotpo to develop more impactful solutions in the Reviews and Loyalty space, empowering businesses to foster deeper customer connections and enhance their market position.

Is Yotpo shutting down or down? The truth behind the “Yotpo sunset” searches (and what’s actually changing)

The BEST Email Marketing Platforms For Yotpo Users