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Omnisend Magento 2 integration
Free Omnisend Integration for Magento 2
Yes, Omnisend works with Magento 2 through a connector. Omnisend stopped supporting its own Magento 2 plugin on 1 April 2021, so Enflow Digital built a free Magento 2 module that connects your store to Omnisend through Omnisend's official API.
- Customers and subscribers: synced to Omnisend as contacts, with their email and SMS consent.
- Eight store events: from viewed product and added to cart to placed, paid, fulfilled, canceled and refunded orders.
- Products and categories: synced on every change, with a full catalog sync from the Magento admin.
Trusted by 100+ brands
Why Magento 2 stores need a new Omnisend connection
Omnisend does not maintain a full Magento 2 integration today. Its help center explains how to add its tracking snippet by hand, but customers, orders and products need a module. Four problems follow for a Magento store that wants to send with Omnisend.
The official plugin is archived
Omnisend's Magento 2 plugin has had no support since 1 April 2021. Its GitHub repository has been read-only since 11 July 2023, and the plugin no longer works on current Magento 2 versions.
Flows need store events
Abandoned cart, post-purchase and win-back flows start from store events. Without a live connection, Omnisend never hears that a shopper left a cart or placed an order.
Manual exports go stale
A customer list exported by hand is out of date the next day. New buyers miss the welcome flow and unsubscribes are not carried over.
Product blocks need the catalog
Product recommendations and dynamic product blocks in Omnisend emails read your synced catalog. Without it, every product in an email is added by hand.
What the Integration Does
The integration is a native Magento 2 module. It connects to Omnisend's API (version 5) and uses its contacts, events, products and product categories endpoints. Store changes wait in a queue that Magento's scheduled tasks send to Omnisend in batches, so shoppers never wait on Omnisend.
Customer & Contact Sync
New accounts, logins and newsletter sign-ups in your Magento store reach Omnisend as contacts. Email and SMS consent travel with each contact, with the date it was given. The module can also add email and SMS consent checkboxes to your checkout.
Order & Event Tracking
Eight store events go to Omnisend: viewed product, added product to cart, started checkout, placed order, paid for order, order fulfilled, order canceled and order refunded. They start your browse abandonment, abandoned cart, post-purchase and win-back flows.
Product & Category Data
Products and categories sync to Omnisend when they are created, changed or deleted, bulk attribute updates included. A full catalog sync runs from the Magento admin or the command line. That enables product blocks, product recommendations and segments by category.
On-Site Tracking via JS Snippet
The module adds Omnisend's JavaScript tracking snippet to your storefront. That enables website visitor identification and Omnisend sign-up forms.
Requirements for the Omnisend Magento 2 module
Check three things before you request the module.
Magento Open Source 2.4
The module is built and tested on Magento Open Source 2.4.6. On another 2.4 release or on Adobe Commerce, ask us before you install.
A developer to install it
Your store's developers, or the agency that maintains your site, install the module. They need access to your Magento code, your admin and its scheduled tasks (cron).
An Omnisend account
The module connects your store to an Omnisend account through an API key you create in Omnisend. Omnisend has a free plan, and its paid plans are on Omnisend's pricing page.
How to Get Started
Getting the module takes three steps, from a short request to a store that syncs on its own.
Step 1 – Reach out
Fill out the form below or email us at info@enflowdigital.com. Tell us your store URL and we will send you the module package and its installation guide.
Step 2 – Install the module
Your store's developers install the module like any other Magento extension, following the guide we send. Enflow Digital does not install it.
Step 3 – Connect and go
Add your Omnisend API key in the Magento admin and run the first catalog sync. From then on your store syncs to Omnisend automatically, and you can build flows, launch campaigns and drive revenue from email.
Ways to connect Magento 2 to Omnisend
A Magento 2 store has five ways to connect to Omnisend. Our module is the only free option that is still maintained.
Five ways to connect a Magento 2 store to Omnisend
| Enflow's free module | Omnisend's snippet only | Omnisend's old plugin | A paid connector | A custom build | |
|---|---|---|---|---|---|
| What it covers | Contacts with consent, eight store events, products, categories and the tracking snippet | Front-end tracking and forms only. Omnisend says full integration needs more | Nothing today. It no longer works on current Magento 2 versions | What the vendor lists | What your developer builds |
| Cost | Free | Free | Free | A license fee set by the vendor | Your developer's time |
| Maintained | Yes, by Enflow Digital | By Omnisend | No. Unsupported since 1 April 2021, archived in July 2023 | By the vendor | By your developer |
| Help with Omnisend itself | From an Omnisend partner agency | Omnisend's help center | None | Depends on the vendor | None |
Sources: Omnisend's help center article Integrating Omnisend to Magento 2, its archived Magento 2 plugin on GitHub, the Adobe Commerce Marketplace, which lists paid connectors such as the Omnisend Connector by VDCStore, and Omnisend's API documentation for custom builds. GitHub lists seven community copies (forks) of Omnisend's old plugin; the most recently changed one was last updated on 8 October 2024. Checked on 6 November 2026.
Who this module is not for
The module fits Magento 2 stores that send with Omnisend. It does not fit four kinds of stores.
- Stores on Shopify. Omnisend connects to Shopify through its own Shopify app, so no module is needed.
- Stores still on Magento 1. The module is built for Magento 2.4.x only.
- Stores that send with Klaviyo. Our Klaviyo agency page covers how we work with Klaviyo stores. To compare platforms first, see the best email marketing platforms for Magento.
- Stores without a developer. Your store's developers install the module. Enflow Digital does not provide installation.
Why It’s Free
The module has no license fee and no monthly charge. Enflow Digital is an Omnisend partner agency, and Omnisend rewards partners when a store joins Omnisend through them. That covers the module's upkeep, so the module costs your store nothing.
If you want us to run your Omnisend email and SMS as well, our retainers run from $2,000 to $10,000+ per month. Stores that switch to Omnisend as our clients get 30% off the first 12 months of Omnisend and a free migration handled by Omnisend, as Omnisend's offer page for Enflow Digital states. We last checked that page on 5 November 2026.
Frequently Asked Questions
Does Omnisend work with Magento 2?
Yes, through a connector. Omnisend stopped supporting its own Magento 2 plugin on 1 April 2021. Its tracking snippet can be added by hand, but syncing customers, orders and products needs a module such as ours, a paid connector or a custom build on Omnisend's API.
Is this really free?
Yes. There is no license fee, no monthly charge and no hidden cost. Omnisend rewards partner agencies when a store joins Omnisend through them, and that covers the module's upkeep.
What happened to Omnisend’s official Magento plugin?
Omnisend ended support for its Magento 2 plugin on 1 April 2021 and archived its GitHub repository on 11 July 2023. The code still exists, but it gets no updates and no longer works on current Magento 2 versions. Our module was built to fill that gap: it connects to Omnisend's official API and is actively maintained.
What version of Magento does it support?
Magento Open Source 2.4. The module is built and tested on 2.4.6. Ask us before you install it on another 2.4 release or on Adobe Commerce.
Do I need an Omnisend account?
Yes. The module connects your Magento store to Omnisend, so you need an Omnisend account. Omnisend has a free plan to get started, and its paid plans are on Omnisend's pricing page.
What data does the module send to Omnisend?
Contacts with their email and SMS consent, eight store events (viewed product, added product to cart, started checkout, placed order, paid for order, order fulfilled, order canceled and order refunded), products and product categories. It uses Omnisend's API version 5.
Do you offer installation support?
No. Your store's developers install the module like any other Magento extension. We send them the package and an installation guide.
Can you help me get fully set up on Omnisend with integration and emails?
Yes. Enflow Digital is an Omnisend Strategic Partner, and our Omnisend agency service builds and runs flows, campaigns and SMS for ecommerce stores. Omnisend has published 5 customer stories about our work.
Built by an Omnisend partner agency
Enflow Digital is an Omnisend Strategic Partner and runs email and SMS for ecommerce stores on Omnisend and Klaviyo. It has served 100+ ecommerce brands.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
Top 5
of 4,000+ Omnisend partner agencies, as Omnisend ranks us
the founders have worked in email since
2018
Published results from our work
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Retention.com on a client store
14,877
new subscribers in under four months
Subscriber growth with Retention.com
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
What our clients say
Founders and marketing leads of ecommerce brands describe their work with Enflow Digital.
Jessica Burman
Founder and CEO of Cocoon Apothecary
The Enflow Digital Team is dependable, professional, and provides top notch content. They took so much work off our plates by managing our email marketing and got us amazing results.
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Marius Danilavicius
CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
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Get the Integration – Free of Charge
Tell us your store URL and we will send you the module and its documentation. Prefer email? Write to info@enflowdigital.com.
Run Omnisend on your Magento store with us
Book a free strategy session with Enflow Digital to plan the flows, campaigns and SMS your Magento store will run on Omnisend. To ask about the module first, use the contact page.