Klaviyo Pricing in 2026: Plans, Costs by List Size and Fees

What changes your Klaviyo bill

Four things move the bill: the active profile count, the plan, the mobile messaging spend you commit to, and the add-ons you switch on. Email volume rarely matters, because every tier includes ten sends per profile a month.

• Active profiles. An active profile is one Klaviyo can email; suppressed profiles do not count. Since 18 February 2025 your email plan must cover your active profile count. If it does not, Klaviyo moves you to a covering tier at the next billing cycle, whatever your sending preference. An auto-downgrade preference moves you down when a clean-up qualifies you for a lower tier.
• The tier steps. The slider stops at 500, 1,000, 1,500, 2,500, 3,000, 3,500, 5,000, 5,500, 6,000 and 6,500 profiles, then jumps to 10,000. A store with 7,000 active profiles pays the 10,000 tier: $150 on Email or $195 on Marketing. Between 10,000 and 13,500 the steps are 500 profiles and $25 each on the Email plan.
• Email sends. Each tier includes ten emails per active profile a month. With flexible sending on, a spike gives you the next tier's capacity at your current unit rate for one cycle. Then you return to your base plan. Without it, the upgrade follows the billing preference you chose.
• Plan tier. At 10,000 profiles the Email plan is $150 and the Marketing plan $195. The $45 gap buys social marketing and Customer Hub for the full list and reviews without an order limit. Bought separately at 500 profiles, those three cost $7, $4 and $25 a month.
• Mobile messaging. Texts are a separate plan with their own spend tiers. You pay per message in dollars, by channel and country. US toll-free SMS was $0.011 per send on 6 November 2026, MMS $0.04. The page says carrier fees are included where applicable.
• Add-ons. Composer costs $20 a month, with more usage in $10 steps. Reviews cost $25 a month for 250 orders. Customer Agent costs $700 a month for 1,000 AI resolutions and Helpdesk $40 for 200 tickets. The Advanced Klaviyo Data Platform showed $500 a month at 100,000 total profiles. Since 24 October 2025 Klaviyo prorates Customer Hub, Marketing Analytics and Data Platform purchases to the days left in your cycle.
• Billing period. Plans renew monthly from the day you started paying, and the page shows no yearly discount. Downgrades take effect at the next cycle, with no refund for the current one. Klaviyo bills in US dollars, or Canadian dollars for eligible new Canadian accounts, so UK and EU stores pay in dollars and their bank converts. Klaviyo's UK pricing page showed the same dollar prices on 6 November 2026.

Costs to plan for beyond the plan price

The plan price covers the software and the email allowance. Budget separately for the items below.

• SMS spend and segments. The mobile plan is a prepaid monthly amount, and a 200-character text costs two segments. Test one campaign before you commit to a higher tier. Our SMS marketing service covers number registration, quiet hours and the first sends.
• Support packages. The Standard package comes with paid plans: email support around the clock with 4 to 48 hour response times and weekday live chat. Klaviyo's Professional package card says from $300 a month; the comparison table on the same page says from $500. It adds 2 to 24 hour responses and one training session a year. Enterprise support starts at $1,800 a month.
• Onboarding. A dedicated onboarding specialist or customer success manager comes only with the highest tiers. On the Email and Marketing plans, the store connection, domain authentication, templates, forms and flows are on you or an agency. Start with custom domain verification, because unauthenticated senders land in spam.
• Reviews, Customer Hub and social. On the Email plan these are add-ons priced by profiles or orders, so a growing list raises them with the plan. At 500 profiles the three cost $36 a month together, while the Marketing plan includes all three for $5 more than Email.
• List hygiene. Profiles that never open still count if they can be emailed. A quarterly clean-up that suppresses them is the one way to move down a tier. Klaviyo's auto-downgrade preference makes the move at the next cycle.
• Deliverability help. A deliverability strategist comes with the Enterprise support package, or on request with Professional, per Klaviyo's cards. Below that, warm-up, list cleaning and complaint monitoring are on you.

What an agency adds on top

Klaviyo's price buys the platform. It does not connect your store, build the flows, write the campaigns, authenticate your domain or read the reports. An ecommerce email marketing agency does that work and charges for it on top of the plan price.

A Klaviyo agency usually covers five things.

• Setup. Store connection, domain authentication, list import with old unsubscribes suppressed, forms and consent settings.
• Flows. Welcome, abandoned cart, browse abandonment, post-purchase and win-back automations, built on Klaviyo's order and browse data.
• Campaigns. A monthly calendar, copy, design, segmentation and send-time choices, with A/B tests where the list is big enough to read a result.
• Deliverability. Warm-up, list hygiene, complaint monitoring and the profile clean-up that keeps the tier honest.
• Reporting. Revenue per email, flow performance and list growth, read against the plan price so you know when the next tier pays for itself.

How agencies charge for Klaviyo work

Agency fees come as monthly retainers, project fees or a share of email revenue. Our guide to email marketing agency pricing explains the three models and the ranges to expect. Enflow Digital's retainers run from $2,000 to $10,000+ per month, set by the scope of work; the Klaviyo plan is billed to you by Klaviyo on top. Whatever the model, compare the agency fee with the plan price before you choose a tier.

Is Klaviyo worth the price?

Klaviyo Email ties with Mailchimp Standard as the dearest entry plan up to 5,000 contacts and is the dearest from 10,000 up. The table compares monthly prices at the same list size with four campaigns a month. Each price was read from the platform's own pricing page on 6 November 2026, in US dollars on monthly billing.

The Klaviyo Email column is the fair one for stores that do not need reviews or Customer Hub; the Marketing column is the bundle. Omnisend Standard allows 12 sends per contact a month and Pro unlimited, Mailchimp Standard 12, and Klaviyo 10, so every column covers four campaigns. Brevo prices by emails sent, so its column is the Standard plan at the step that covers both the volume and Brevo's contact cap. Omnisend's 30% discount for paying three months upfront and Mailchimp's 15% off the first year above 10,000 contacts are both left out.

What the numbers say

Klaviyo Email costs the same as Mailchimp Standard up to 5,000 contacts and more from 10,000 up. Omnisend Standard is 12 to 44% cheaper than Klaviyo Email at every row. Omnisend Pro, which includes SMS access and unlimited emails, matches the Klaviyo Email price at 10,000 and 20,000 contacts. Brevo is the cheapest from 5,000 contacts up because it charges for emails, not contacts.

Price is not the whole story. Klaviyo's paid plans include predictive analytics, product recommendations and a profile that keeps all-time data, and its integration catalogue is the largest of the four. Omnisend includes web push and sells SMS at volume rates, but SMS needs its Pro plan. Brevo keeps its ecommerce AI features for a $499 plan. Mailchimp charges for contacts you cannot email, Klaviyo only for the ones you can.

Choose Klaviyo when your flows run on rich order and browse data, or when you want reviews and Customer Hub in one bill. It also fits a list under 5,000 profiles, where the price gap is small. Read Omnisend vs Klaviyo if the bill is the reason you are comparing. Read Klaviyo vs Mailchimp if you are leaving Mailchimp's contact pricing, and Brevo vs Klaviyo if you send few campaigns to a big list. The Klaviyo alternatives list covers the cases where the tier ladder rules Klaviyo out. Our Klaviyo vs Attentive and ActiveCampaign vs Klaviyo comparisons cover the SMS-first and the CRM-first alternatives. The Omnisend pricing and Brevo pricing guides record those platforms tier by tier.

If you move platforms for the price, our email marketing migration service plans the switch. It keeps the flows and the consent records and warms the new account before the cutover. A typical move takes 1 to 4 weeks, depending on scope and complexity.

Sources: Klaviyo pricing, checked 6 November 2026, Omnisend pricing, checked 6 November 2026, Mailchimp pricing, read with the currency set to USD, checked 6 November 2026, Brevo pricing, checked 6 November 2026 and Brevo's public pricing catalog, which its pricing page links, checked 6 November 2026.

Klaviyo prices at every active-profile tier

This is every stop of the active-profile slider on Klaviyo's pricing page, read one by one on 6 November 2026. Prices are monthly, in US dollars, on monthly billing. Each stop is the top of its tier, so the 3,000 row covers 2,501 to 3,000 active profiles. Above 150,000 profiles both plans show Custom.