Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
Email and SMS for supplement and wellness brands
Email and SMS marketing for supplement and wellness brands
Enflow Digital plans and runs supplement email marketing and SMS for nutrition and wellness brands that sell online. We time reorders to the size of the bottle, help subscribers stay subscribed, and keep every claim inside what the rules allow.
- Flows: welcome, first-order onboarding, reorder reminders, subscription care and win-back.
- Platforms: Klaviyo and Omnisend, with SMS in the same account.
- Proof: a published Omnisend story about an educational email for a wellness brand, and a review from a herbal store founder.
Trusted by 100+ brands
What supplement and wellness brands bring to us
Supplement founders tend to call us with one of four problems. Here they are as they describe them, with what we change.
“Customers finish the bottle and never come back”
A 30-day bottle starts a 30-day clock. If the reminder arrives late, the customer has bought elsewhere or dropped the routine.
“Subscribers cancel after a few orders”
Subscribers leave when they forget why they started. Emails that explain how the product works, and a skip option before each charge, keep more of them.
“We only email when there is a sale”
Monthly sale pushes train buyers to wait for a code. We plan education, bundles and loyalty rewards so the list buys between sales.
“Our last agency wrote claims we could not use”
Generic copy promises results a supplement cannot claim. We write in structure and function language and send every claim to you for sign-off.
Enflow Digital in numbers
Supplement and wellness brands make up a large share of our recent work. The figures below cover every client we have served, not only supplement brands.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Results from brands like yours
Omnisend has published a story about one educational email we sent for a health and wellness brand. It doubled the brand's average campaign revenue. The other two cards come from other stores we work with.
Health and wellness brand, one campaign
$10,713+
in sales from one educational email
Educational campaign
Double the brand's average campaign revenue. Sent to 139,843 contacts, with a 46% open rate.
Source: Omnisend customer story
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Toys and hobby brand, Smile.io loyalty
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Every result here comes from Omnisend's own write-ups. A brand is named only where Omnisend names it.
Supplement email marketing flows and campaigns that work
Six flows and campaigns carry most of the email revenue in a supplement store. Each card gives the trigger, the timing and what the message says.
Welcome and first purchase
Trigger: a new sign-up.
Timing: at once, then a few emails over the first one or two weeks.
What it says: what the product is for in plain words, what is in it, how to take it, and what customers notice and when, with honest time frames.
Abandoned cart and checkout
Trigger: a cart or a started checkout with no order.
Timing: within hours, then again the next day.
What it says: the product, the ingredients and the dose, and answers to what stops a first order: taste, capsule size and how long one pack lasts.
First-order onboarding
Trigger: the first order ships.
Timing: on delivery, then weekly for the first month.
What it says: when and how to take the product, what to expect early on and later, and simple ways to make it a daily habit.
Reorder reminders and subscription care
Trigger: the order date and the number of servings in the pack.
Timing: about a week before the supply runs out, earlier when shipping is slow.
What it says: a one-click reorder link or an offer to subscribe. Subscribers get a note before each charge, with skip and swap options.
Win-back
Trigger: no reorder after the supply ran out.
Timing: one to two weeks after the expected reorder date.
What it says: a short reminder of why they started, what is new in the range, and an offer only in the last email.
Education campaigns and launches
Trigger: the campaign calendar.
Timing: regular sends between sales, with early access for buyers by email and SMS.
What it says: how an ingredient works, how to build a routine, and what is new. Omnisend published one such email of ours that beat the brand's campaign average.
What to watch in supplement and wellness email
Supplement emails can say how an ingredient supports the body. They cannot say it diagnoses, treats, cures or prevents a disease. The FDA calls the allowed kind structure/function claims. We follow three rules in every supplement email.
No disease claims
“Supports healthy digestion” describes a function of the body. “Cures IBS” or “lowers cholesterol” claims to treat a disease, and stays out of every email and text.
Only claims you have approved
Every claim needs evidence behind it, and US labels that make a structure/function claim also carry the FDA disclaimer. We use the claims on your approved list and do not invent new ones.
No health guesses from browsing
We never write an email that implies a customer has a condition because of what they viewed or bought. Segments use products and timing, not guesses about health.
In the UK, food supplements may use only authorised health claims. Enflow Digital is a marketing agency, not a law firm. Your regulatory adviser approves claim wording.
What our clients say
The review from Alkaline Herb Shop comes from the founder of a herbal store. The others come from other ecommerce brands we work with.
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Jennifer Freitas
Founder of The Truth Beauty Company
We hired Enflow to audit and improve our automations and the rates tell the story! And a happy story it is! We have seen a lot of growth - and recognize the potential to see more growth. Julius and his team work quickly and provide very robust reports! 1000% would I work with Enflow again!
Renee Moore
Founder of Cinch Skin
Omnisend recommended I give Enflow Digital a try and they did not disappoint. They worked quickly and efficiently and made some great changes to our flows and promotional emails. They also understood our brand perfectly (both tone of voice and creative) I would recommend this team for anyone wanting a stress free partnership. Thank you!
Amr Siam
Founder of GoDoggy.JP
"It was an absolute pleasure working with Enflow Digital! They really helped us improve our Klaviyo performance and helped setup very profitable flows for us. On top of that, he went above and beyond to get a deep understanding of not only our business, but also our customers as well. Would highly recommend the team to anyone."
Marius Danilavicius
CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
What email marketing costs for a supplement brand
Supplement and wellness brands pay the same fee as any store we work with. Our retainers run from $2,000 to $10,000+ per month, and the scope of your account sets where you land.
$2,000 to $10,000+ per month
Our fee only. These factors move it within the range.
- Flows
How many flows need building or rebuilding, reorder and subscription flows included.
- Campaigns
How many emails go out each month, education and launches included.
- SMS
Whether texts run beside your email.
- Design and copy
How much custom design and copywriting each email needs.
- Project or retainer
A one-off rebuild or ongoing monthly work.
Your email platform bills you separately. Our email marketing agency pricing guide explains the usual fee models.
How we work with a supplement brand
We run supplement accounts in five steps. Each step builds on your own order and subscription data.
Audit
We read your flows, subscription data and reorder gaps, then rank the fixes by the revenue they can bring.
Plan
We set reorder timings from the servings in each pack, and plan education emails between your sales.
Build
We write and build the flows in your account, with every claim taken from your approved list, and switch each one on once you approve it.
Segment
We split one-time buyers, subscribers and lapsed customers, and group buyers by the product they take.
Test and report
We test subject lines, timing and offers, and report revenue by flow and by campaign each month.
Which platform fits a supplement store?
Klaviyo and Omnisend both run supplement stores well. The deciding factor is usually how your subscriptions are set up.
Klaviyo
Klaviyo suits supplement brands that sell subscriptions through an app such as Recharge, because flows can react to subscription events. It also predicts the next order date once there is enough order data.
Omnisend
Omnisend suits smaller supplement stores that want email, SMS and push in one simpler account. The educational campaign in Omnisend's wellness story was sent from Omnisend.
Brevo
Brevo suits stores with a large list and a tight budget, because it prices by send volume. It adds WhatsApp for markets where customers prefer it.
The supplement and wellness year
Supplement demand follows resolutions, seasons and gifting. Four moments shape most of our plans for wellness brands.
January
New year resolutions
The busiest start of the year for wellness buying. Starter bundles, simple routines and subscription offers.
February to April
The first restock
Customers who started in January run out. Reorder reminders and education on sticking with the routine.
September and October
Back to routine
Work and school routines restart, and colder months bring interest in immune support, sleep and energy.
November and December
Black Friday and gifting
Bundles and subscriptions at their best price of the year, with stock planned for the January rush.
When we are not the right fit for a supplement brand
Enflow Digital is not the right agency for every wellness business. Four cases come up most.
- Brands that sell only on Amazon or other marketplaces. We work from your own store's data and your own customer list.
- Brands that want paid ads, not email. We run email and SMS. We do not buy social or search ads.
- Brands that want disease claims in their emails. We will not write that a supplement treats, cures or prevents a disease.
- Medicines and products that need a prescription. These are outside our work. For other regulated products, we decide on the first call.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
Supplement and wellness email marketing questions
Is there an agency that handles email and SMS together for a wellness brand?
Yes. Enflow Digital plans email and SMS for wellness and supplement brands on one calendar in Klaviyo or Omnisend, so a reorder reminder or a launch reaches each customer once, on the channel they chose. SMS consent is collected separately from email consent.
Which email flows does a supplement brand need first?
A supplement brand needs a welcome flow, an abandoned cart flow, onboarding after the first order and reorder reminders. Subscription care and win-back come next. Our guide lists 10 automated email flows every ecommerce store needs.
When should a supplement reorder email send?
A reorder email should arrive about a week before the supply runs out. We divide the servings in the pack by the daily dose, allow for shipping time, then check the timing against real reorder gaps in your order data. For example, a 60-capsule bottle taken at two capsules a day lasts 30 days, so the reminder goes out around day 23.
How do you keep supplement subscribers from cancelling?
We send a note before each charge with skip and swap options, explain when results usually show, and reward loyalty. Where your subscription app allows it, a short offer at the cancel step saves some subscribers too.
What can a supplement email claim?
A supplement email can say how an ingredient supports a normal function of the body. It cannot claim to diagnose, treat, cure or prevent a disease. In the UK only authorised health claims may be used. Your regulatory adviser approves the wording.
Do you work with Klaviyo and Omnisend for supplement stores?
Yes. Enflow Digital is an Omnisend Strategic Partner and a Klaviyo Partner, and we also run Brevo accounts. We work in the account you already have, subscription integrations included.
How much does a supplement email marketing agency cost?
Enflow Digital's retainers run from $2,000 to $10,000+ per month. The number of flows, the campaigns each month, SMS and the design work set the fee. Your platform and subscription app bill you separately.
Who owns the account and the designs?
You own the account and the designs. We work in your own Klaviyo, Omnisend or Brevo account, and every flow and template stays there if you stop working with us.
How long until the first flows are live?
The first flows go live once you approve them. We build the flows with the highest revenue potential first, usually welcome, abandoned cart and reorder reminders, and switch each one on after you sign off the copy.
Is it too late to start before Black Friday?
It depends on the time left and how engaged your list is, so start with the free audit as early as you can. A list that has not heard from you in months needs smaller sends first, or more Black Friday emails land in spam.
Guides for supplement email
These guides go deeper on the flows and retention work a supplement store runs.
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Tell us about your store
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Talk to us about your supplement or wellness store
Book a free strategy session. We look at your flows, your reorder timing and your subscriptions, and tell you what to fix first.