Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
Ecommerce email marketing
Leading eCommerce Email Marketing Agency That Drives Growth
Enflow Digital is an ecommerce email marketing agency for online stores on Klaviyo and Omnisend. As an email marketing agency for ecommerce, we run your email and SMS so you can focus on the store.
- Flows: automated emails, such as welcome and abandoned cart, that send on their own.
- Campaigns and SMS: promotions and newsletters, written, designed and sent on a set calendar.
- Deliverability: SPF, DKIM and DMARC setup, and recovery when emails land in spam.
eCommerce Marketing Company Trusted by 100+ Brands
Enflow Digital has served 100+ ecommerce brands. Its team has worked in ecommerce email for five years. Clients include SensAsia Spas, Vetz Petz and Overnight Glasses.
Problems we fix for ecommerce brands
Enflow Digital fixes four common problems in ecommerce email.
Our flows were never set up, or broke after a platform move
Enflow builds or rebuilds the core automated flows, such as the welcome series and the abandoned cart flow. Stores moving off Yotpo can read our post on the Yotpo email and SMS sunset.
Email revenue has been flat for months
Enflow's audit finds where email can earn more from existing customers, and the strategy fixes those gaps first.
Our campaigns land in spam
Enflow sets up SPF, DKIM and DMARC, then cleans and segments your list to rebuild sender reputation.
Nobody has time to run the email calendar
Enflow plans, writes, designs and sends your campaigns and SMS on a set calendar.
Ecommerce email marketing agency in numbers
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Results for ecommerce brands
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Retention.com on a client store
14,877
new subscribers in under four months
Subscriber growth with Retention.com
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
Our eCommerce Email Marketing Services
Enflow Digital's ecommerce email marketing services are the ten jobs an email marketing agency for ecommerce runs, from account setup to SMS.
ESP Account Setup & Management
Enflow sets up and manages your email service provider (ESP) account in Klaviyo or Omnisend, including the store connection, tracking and analytics.
Data-Led Email & SMS Audit & Strategy
Enflow audits your email and SMS results, flows, list and segments. The findings become an email marketing strategy for ecommerce that lists what to fix first.
Email & SMS Campaign Calendar Creation and Campaign Management
Enflow plans email and SMS campaigns around your launches, sales and holidays, then designs and sends each campaign and newsletter. See how one VIP Black Friday email made $17,980.
Email Automated Flow Strategy Creation & Implementation
Enflow builds automated emails for ecommerce that send when a shopper acts: welcome series, abandoned cart, browse abandonment, post-purchase and win-back flows. Our guide to the 10 automated email flows every ecommerce store needs explains each one.
A/B Testing, Split Testing, and Optimization
Enflow A/B tests subject lines, content, design and send times, and keeps what performs better. See our guide to A/B testing in email marketing.
Spam Prevention and Email Deliverability Recovery
Enflow sets up SPF, DKIM and DMARC, the records that prove your emails come from your domain. Gmail and Yahoo have required all three from bulk senders since February 2024, along with one-click unsubscribe and a spam rate below 0.3%. Gmail treats anyone sending more than 5,000 messages a day to Gmail accounts as a bulk sender. When emails already land in spam, Enflow works to rebuild sender reputation by cleaning the list and tightening segments. Read common email deliverability issues and their solutions.
Email & SMS List and Opt-in Growth
Enflow grows your email and SMS lists with sign-up forms and pop-ups that ask for clear opt-in consent. See how to build an email list.
Customer Segmentation
Enflow groups customers by purchase history, behavior and demographics, so each segment gets messages that fit. See 7 email segmentation strategies to boost ecommerce sales.
Creative Design and Copywriting
Enflow's designers and copywriters create each email and text message for your brand, not from generic templates. Every email is designed to read well on phones. See our email marketing storytelling techniques.
SMS Marketing
Enflow writes and sends SMS campaigns, planned on the same calendar as your emails. See our SMS marketing services.
Industries we work in
We run email and SMS for ecommerce brands in these industries. Each page covers the flows, the busy seasons and the rules we plan around for that kind of store.
What our clients say
Three store founders describe working with Enflow Digital: profitable flows in Klaviyo, emails filled with upsells, and quick changes to flows and promotional emails.
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Amr Siam
Head of Growth at GoDoggy.JP
"It was an absolute pleasure working with Enflow Digital! They really helped us improve our Klaviyo performance and helped setup very profitable flows for us. On top of that, he went above and beyond to get a deep understanding of not only our business, but also our customers as well. Would highly recommend the team to anyone."
Renee Moore
Founder of Cinch Skin
Omnisend recommended I give Enflow Digital a try and they did not disappoint. They worked quickly and efficiently and made some great changes to our flows and promotional emails. They also understood our brand perfectly (both tone of voice and creative) I would recommend this team for anyone wanting a stress free partnership. Thank you!
How much our ecommerce email marketing costs
Enflow Digital prices ecommerce email marketing by the scope of work, so the cost depends on what your store needs. Our retainers run from $2,000 to $10,000+ per month.
$2,000 to $10,000+ per month
Same amounts in every currency.
Our fee only. Five things move it within the range.
- Flows
The number of flows to build or rebuild.
- Campaigns
How many campaigns go out each month.
- SMS
Whether SMS runs alongside email.
- Design
Design volume, such as new templates and launch emails.
- Migration
A move from another email platform, run by our email marketing migration service.
For how agencies price this work, see our email marketing agency pricing guide. To scope the work for your store, get a free proposal.
Proven eCommerce Email Marketing Process That Drives Results
Enflow Digital runs email marketing for ecommerce stores in five steps, from an audit to ongoing campaigns and reports.
Audit
Enflow reviews your account, flows, campaigns, list and deliverability before any work starts.
Strategy and calendar
Enflow learns your brand, customers and goals, then writes the strategy and the campaign calendar. This step also checks whether Klaviyo or Omnisend suits the store better.
Flows
Enflow builds new automated flows or fixes the ones you have.
Campaigns and SMS
Enflow writes, designs and sends campaigns and SMS for each customer segment.
Testing and reporting
Enflow tests what works, reports open, click and conversion rates and ROI, and uses the results to plan the next campaigns.
Our eCommerce Email Marketing Partners
Enflow Digital works in three email platforms: Omnisend, its primary partner, Klaviyo and Brevo. Omnisend and Klaviyo are built for ecommerce and both connect to Shopify stores, so orders, carts and product views feed the flows.
Omnisend
As an Omnisend partner, Enflow builds flows, segments and campaigns in Omnisend. For Magento 2 stores on Omnisend, Enflow built a free Omnisend integration for Magento.
Klaviyo
Enflow also works as a Klaviyo agency, with the same services.
Brevo
For stores that want email, SMS and WhatsApp on one lower-cost platform, Enflow works as a Brevo agency.
Why Choose Enflow Digital for eCommerce Email Marketing Solutions?
Choose Enflow Digital if you want one team to run strategy, email automation for ecommerce, campaigns, design and SMS, without hiring staff. To compare us with other agencies by name, see our list of the best ecommerce email marketing agencies.
Enflow Digital compared with three other ways to get the work done
| Enflow Digital | In-house hire | Freelancer | Generalist agency | |
|---|---|---|---|---|
| Who does the work | A team for strategy, copy, design, deliverability and SMS | One employee you hire and manage | One person | A team that also runs ads, SEO or social media |
| How you pay | A price set by the scope of work | $78,760 median salary (BLS, May 2025) plus benefits | An hourly or project rate | A retainer or project fee |
| Platform depth | Klaviyo and Omnisend | Varies | Varies | Email is one channel of several |
The $78,760 figure is the US Bureau of Labor Statistics median for market research analysts and marketing specialists. That is about $6,560 a month before benefits.
Enflow Digital in four facts:
- 100+ ecommerce brands served
- A team with five years in ecommerce email
- Omnisend Strategic Partner
- Email and SMS run by one team
Who this service is not for
Enflow Digital's ecommerce email marketing service does not fit five kinds of buyers.
- Owners who want to set up their own flows. Start with our 10 automated email flows guide.
- Businesses that do not sell online, such as B2B lead generation. This service runs on store data: orders, carts and product views. A B2B email specialist is a better fit.
- Brands that only want ready-made templates. Klaviyo and Omnisend both include a template library.
- Brands that want guaranteed results. No agency controls inbox placement or sales. Mailbox providers such as Gmail, Yahoo and Outlook decide where each email lands.
- Agencies that resell email and SMS to their own clients. Our white-label email marketing service is built for agencies.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
FAQ for eCommerce Email Marketing
How much does an ecommerce email marketing agency cost?
An ecommerce email marketing agency charges a monthly fee, a project fee or a fee tied to results. The amount depends on the scope of work. Enflow Digital prices each store by its flows, campaigns, SMS and design volume. Our email marketing agency pricing guide explains each pricing model.
What does an ecommerce email marketing agency do?
An ecommerce email marketing agency plans, builds and runs an online store's email and SMS retention program: flows, campaigns, segmentation, design, copy, deliverability and reporting. The goal is more repeat purchases and a higher customer lifetime value.
Can you run our email and SMS together?
Yes. One Enflow Digital team plans, writes and sends both channels from one calendar. See our SMS marketing services for details.
Which email platforms do you work with?
Enflow Digital works in Omnisend, its primary partner, and in Klaviyo. Both platforms connect to Shopify stores, and Enflow built a free Omnisend integration for Magento 2 stores.
Do you write and design custom emails, or use templates?
Enflow Digital writes and designs custom emails and text messages for each brand, in the brand's tone of voice. Each email is built around your products, offers and customer segments.
Do you provide eCommerce email marketing services for small businesses?
Yes. Enflow Digital works with ecommerce stores of all sizes. The scope and price follow the store's flows, campaigns and SMS. Owners who want to start alone can use our 10 automated email flows guide.
How does Enflow Digital measure email marketing performance for eCommerce?
Enflow Digital tracks open rates, click-through rates, conversion rates and return on investment (ROI) for your campaigns and flows. A/B tests and customer behavior data show what to change next.
Can you take over our existing email account?
Yes. Managing an existing Klaviyo or Omnisend account, including tracking and analytics, is part of Enflow Digital's email service provider (ESP) management. Stores moving off Yotpo can read our post on the Yotpo email and SMS sunset.
Why hire an email marketing agency for your eCommerce business?
Hire an email marketing agency for ecommerce when email should earn more and nobody on your team has the time or skills to run it. One agency team covers strategy, copy, design, deliverability and reporting.
Do you provide A/B testing for email campaigns?
Yes. Enflow Digital A/B tests subject lines, content, design and send times in email campaigns, then keeps the version that performs better.
Related guides
Guides for ecommerce email
- Email Marketing
Common Email Deliverability Issues and Their Solutions
Most email deliverability issues come from four causes: broken authentication, a damaged sender reputation, a list with bad addresses, or content that looks like spam.
- Email Marketing
7 Email Segmentation Strategies to Boost eCommerce Sales
Explore effective email segmentation strategies to enhance eCommerce sales by delivering personalized content to your audience.
- Email Marketing
eCommerce Lifecycle Email Marketing: Strategies for Retention and Growth
Discover what lifecycle email marketing is and how it strengthens retention, loyalty, and revenue.
Tell us about your store
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Ready to Grow with the Best eCommerce Email Marketing Agency?
Get a free proposal with Enflow Digital to talk through your store's email and SMS. One call is enough to know whether we are a fit. To ask a question first, use the contact page.