The Ultimate Guide To Email List Cleaning in 2025
Learn effective strategies for email list cleaning in 2025 to save costs, boost engagement, and manage your subscriber profiles efficiently.
Klaviyo agency
Enflow Digital is a Klaviyo agency that plans, builds and runs Klaviyo flows, campaigns, segments and SMS for ecommerce brands. Our team of Klaviyo experts covers three areas of work:

These are some of the ecommerce brands that have trusted Enflow Digital with their email marketing.






Brands usually bring in an agency when Klaviyo is set up but nobody has the time or skill to run it well. Four problems are typical.
We build the automations your store is missing and update old ones that still send expired offers or products you no longer sell.
We find out which flows and campaigns bring in revenue and which do not. Then we A/B test subject lines, content and timing to improve the weak ones.
We check your sending domain setup, the health of your list and how often you send. Then we fix whatever is hurting inbox placement.
A dedicated campaign manager runs your Klaviyo account. Your automations stay current and your sends go out on schedule without your team doing the work.
Enflow Digital is a Klaviyo email marketing agency for ecommerce brands. Our team has five years of experience in ecommerce email marketing. One team plans, writes, designs and builds your email and SMS, and a dedicated campaign manager looks after your Klaviyo account.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018




Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story

Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story

Retention.com on a client store
14,877
new subscribers in under four months
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
Our Klaviyo email marketing services cover the whole account, from strategy and campaigns to automated flows, segmentation, design, SMS and deliverability.
We plan what your Klaviyo account sends, who receives it and when. The plan starts from your store and list data and covers content, templates, deliverability and testing.
We plan, write, design, send and A/B test your Klaviyo email and SMS campaigns. We use each test result to improve the next send.
We design and manage the flows that Klaviyo sends automatically when a shopper acts. A welcome series introduces your brand to new subscribers. An abandoned cart flow reminds shoppers what they left behind. A post-purchase flow follows up after an order. Our guide to ecommerce email flows covers ten flows in detail.
We group subscribers by what they buy, browse and open, so each email reaches the people it suits. We also use Klaviyo's predictive analytics, such as predicted customer lifetime value, churn risk and expected date of next order. Klaviyo shows these predictions only when an account has enough order data. That means at least 500 customers who have placed an order and 180 days of order history, among other conditions.
We design custom Klaviyo email templates in your brand's style. The templates are responsive, so each email reads well on a phone as well as on a desktop.
We plan and send your Klaviyo SMS campaigns and text message automations alongside your email. The same team writes both, so the texts and emails a shopper gets follow one plan.
We verify your sending domain in Klaviyo and update its DNS records, the domain settings that prove your emails come from you. Gmail requires three authentication records from anyone who sends more than 5,000 messages a day to Gmail accounts: SPF, DKIM and DMARC. Yahoo requires the same three records from bulk senders. Our sending domain verification service covers the setup. Our guide to Klaviyo list cleaning shows how to keep your list healthy.
We run email and SMS for ecommerce brands in these industries. Each page covers the flows, the busy seasons and the rules we plan around for that kind of store.
Clients say Enflow Digital takes the time to learn their store and their customers.

Head of Growth at GoDoggy.JP
"It was an absolute pleasure working with Enflow Digital! They really helped us improve our Klaviyo performance and helped setup very profitable flows for us. On top of that, he went above and beyond to get a deep understanding of not only our business, but also our customers as well. Would highly recommend the team to anyone."

Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.

CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
The price of a Klaviyo agency depends on how much work your account needs. Enflow Digital's retainers run from $2,000 to $10,000+ per month. We agree the fee with you once we know your store and your goals.
$2,000 to $10,000+ per month
Our fee only. These factors move it within the range.
How many flows need to be built or rebuilt.
How many email campaigns go out each month.
Whether SMS is part of the work.
How much custom design and copywriting each email needs.
Whether you need a one-off project or ongoing monthly management.
Your Klaviyo plan has its own price. Klaviyo prices its email plans by active profiles, meaning the people your brand can reach, and it prices text messages separately. Unsubscribed and suppressed profiles do not count toward the plan. Our Klaviyo pricing guide shows what each plan costs at your list size. Our guide to email marketing agency pricing explains the common fee models and typical price ranges.
A Klaviyo engagement with Enflow Digital runs in five steps, from learning who your customers are to testing what makes them buy.
We study who buys from your store, what they buy and how often, using your Klaviyo and store data.
We decide which flows to build or fix first, what each message says and when it sends.
We build the flows and the first campaigns in your Klaviyo account, test them, then switch them on.
We split your list by purchase history and engagement, so new subscribers, repeat buyers and lapsed customers each get messages that fit.
We A/B test subject lines, content and send times, then keep the versions that win.
Klaviyo is the right platform if you sell online and want your email and SMS to use store data such as orders and browsing. Klaviyo connects to store platforms such as Shopify, BigCommerce, Magento and WooCommerce. Enflow Digital runs both Klaviyo and Omnisend, so we can help you choose.
Our 2024 Omnisend vs Klaviyo comparison places Klaviyo with larger stores that need advanced segmentation and reporting. Our ActiveCampaign vs Klaviyo comparison looks at fit by business size.
Omnisend can be the better fit. Our Omnisend vs Klaviyo comparison calls Omnisend an intuitive, cost-effective choice for those stores. If Omnisend suits you better, see our Omnisend agency page.
Staying on Omnisend can be the better choice. A move means rebuilding flows, segments, sign-up forms and templates, so it pays only when Klaviyo gives your store something Omnisend cannot. When it does, our email marketing migration service runs the move.
For email and SMS on either platform, see our ecommerce email marketing agency service. Agencies that resell Klaviyo work to their own clients can use our white-label email marketing service.
A Klaviyo agency suits brands that want a team to run their whole Klaviyo account. A freelancer suits one defined task, such as building a single flow. An in-house hire suits brands with enough email work for a full-time role.
| What to compare | Klaviyo agency | Klaviyo freelancer | In-house hire | Generalist agency |
|---|---|---|---|---|
| Who does the work | A team for strategy, copy, design and build | One person | One employee you hire, train and manage | A team that covers many channels |
| Klaviyo focus | Klaviyo email and SMS are the core of the work | Varies by person, so check their past Klaviyo work | Depends on who you hire | Email is one channel among many |
| Cover for holidays and sick days | Another team member steps in | Work pauses | Work pauses unless someone else is trained | Another team member steps in |
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.

Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina

Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
A Klaviyo agency plans, builds and runs a brand's email and SMS marketing in Klaviyo. The work covers automated flows such as a welcome series and abandoned cart emails, regular campaigns, segmentation, email design and deliverability. Enflow Digital does this work for ecommerce brands.
Yes. Enflow Digital can work inside the Klaviyo account you already have, so your profiles, flows and sending history stay in place. We then fix or rebuild the flows and campaigns that are not performing.
Yes. We plan and send Klaviyo text message campaigns and automations alongside your email. Klaviyo runs both channels in one account, so one team sees every message a shopper gets and plans the two together.
Yes. Klaviyo has a built-in Shopify integration. The integration creates a Klaviyo profile for every Shopify customer and syncs their email and SMS marketing consent. It also records events such as Checkout Started and Placed Order. With behavioral tracking switched on, the integration records Viewed Product and Added to Cart too, so your flows can react to browsing.
Klaviyo is a marketing platform and CRM (customer relationship management) system that brands use to send email, SMS and other messages based on store data. Klaviyo's website said in November 2026 that more than 205,000 brands use it.
Still have questions? Email us at info@enflowdigital.com.
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Get a free proposal to talk through your Klaviyo account with our team.