Brevo Pricing in 2026: Plans, Costs by Email Volume and Fees

Brevo prices in pounds and euros

Brevo bills UK and EU accounts in pounds and euros. The figures are not a straight conversion of the US prices, so read your own currency. The table shows the monthly price on monthly billing, with the per-month price on yearly billing in brackets. The pricing page's currency switch showed these figures on 2 November 2026: checked 2026-11-02, re-read on publish day.

Starter and Standard at higher volumes, monthly billing

The same contact caps apply in every currency: 500, 1,500 and 2,500 contacts at the 5,000, 10,000 and 15,000 email steps, then 500,000. Read on the pricing page's currency switch on 2 November 2026; re-read on publish day.

Sources for the GBP and EUR prices

Read on the Brevo pricing page with the currency switch set to GBP and then EUR, checked 2026-11-02. The same GBP and EUR base prices appear in Brevo's markdown pricing reference, generated 2026-09-29, checked 2026-11-02. Re-read on publish day.

What changes your Brevo bill

Four things move the bill: the email volume step you pick, the contact cap at the low steps, the plan tier, and the billing period. Everything else is an add-on or a credit pack.

• Email volume. Starter offers 5,000, 10,000, 15,000, 20,000, 30,000, 40,000, 50,000, 60,000, 80,000 and 100,000 emails a month. Standard adds 150,000, 250,000, 350,000 and 500,000. Professional runs 150,000, 250,000 and 500,000, then 1 to 8 million and 10 million. Campaign and transactional emails both count.
• Contacts. The 5,000, 10,000 and 15,000 steps cap your list at 500, 1,500 and 2,500 contacts. A store with 3,000 contacts that sends 5,000 emails still pays for the 20,000 step: $32 on Starter, $69 on Standard.
• Plan tier. At 10,000 emails, Starter is $17 and Standard is $35. The $18 gap buys unlimited automation, A/B testing, advanced reporting, send time optimization and logo removal.
• Billing period. Yearly billing takes 10% off Starter, Standard and Professional. Starter at 5,000 emails costs $97 a year instead of $108 on monthly billing. Monthly plans run 30 days and are charged at the start of each period.
• SMS and WhatsApp credits. Both are sold separately on every plan and priced by destination and volume. Brevo's SMS page lists US SMS from $0.0109 per credit, with no monthly minimum and no expiry.
• Seats. Starter is a single-user plan. Standard includes one marketing seat and allows two more at $12 a month each. Professional includes ten. The sales CRM is a separate package: Sales Essentials costs $31 a month per seat and Sales Advanced $65.
• Landing pages and push. Standard includes one landing page, and each extra pack of five costs $24 a month. Web push comes with 1,000 subscribers on Starter, 10,000 on Standard and 20,000 on Professional; more is an add-on priced by subscriber count.
• Logo removal. Starter shows the Brevo logo unless you pay $12 a month. Standard and above include removal.
• Pay-as-you-go email credits. Occasional senders can buy email credits instead of a plan. Credits have no daily limit and no expiry, one email sent equals one credit, and credit plans do not include phone support.

Costs to plan for beyond the plan price

The plan price covers the software and the sending allowance. Budget separately for the items below.

• SMS registration and credits. Brevo's SMS page says US MMS needs a toll-free number registered through Telnyx, and the credits a message uses vary with length, type and destination. Test one campaign before you buy a large credit pack. Our SMS marketing service covers the registration and the first sends.
• Extra users. $12 a month per added Standard seat, up to two. Starter cannot add seats, so a second team member means moving to Standard.
• Dedicated IP. An add-on billed annually on Professional and included on Enterprise. The pricing page does not print the price, so ask sales. Stores sending under 100,000 emails a month rarely need one.
• Setup work. Brevo includes tailored onboarding on Enterprise only. Lower plans leave domain authentication, the Shopify or Magento connection, templates, forms and flows to you or an agency. Start with custom domain verification, because unauthenticated senders land in spam.
• Transactional email. Included on every plan, but it counts toward your monthly volume. Order confirmations and shipping updates can push a store up a step.
• Deliverability help. Professional includes three hours a year with a deliverability specialist. Below that, warm-up, list cleaning and complaint monitoring are on you.

What an agency adds on top

Brevo's price buys the platform. It does not connect your store, build the flows, write the campaigns, authenticate your domain or read the reports. An ecommerce email marketing agency does that work and charges for it on top of the plan price.

A Brevo agency usually covers five things.

• Setup. Store connection, domain authentication, list import with old unsubscribes suppressed, forms and consent settings.
• Flows. Welcome, abandoned cart, browse abandonment, post-purchase and win-back automations, which need Standard or above on Brevo.
• Campaigns. A monthly calendar, copy, design, segmentation and send-time choices, with A/B tests where the list is big enough to read a result.
• Deliverability. Warm-up, list hygiene, complaint monitoring and a sending-volume plan that keeps inbox placement steady.
• Reporting. Revenue per email, flow performance and list growth, read against the plan price so you know when the next volume step pays for itself.

How agencies charge for Brevo work

Agency fees come as monthly retainers, project fees or a share of email revenue. Our guide to email marketing agency pricing explains the three models and the ranges to expect. Whatever the model, the agency fee is usually a multiple of the Brevo bill, so compare the two before you choose a plan step.

Is Brevo worth the price?

Brevo is cheap when you send few emails per contact. It is less cheap once you need the flows and ecommerce features that Klaviyo and Omnisend include at lower tiers. The table compares monthly prices at the same list size with four campaigns a month. Each price was read from the platform's own pricing page on 2 November 2026.

The Brevo Standard column is the fair one for stores, because Starter limits automation to 2,000 contacts. Brevo's price is the lowest step that covers both the volume and the contact cap. At 1,500 and 2,500 contacts the cap sets the step, not the volume. Mailchimp Standard allows 12 sends per contact a month, Omnisend Standard 12 and Klaviyo 10, so every column covers four campaigns. Omnisend's page shows a 30% discount for paying three months upfront; the table uses the monthly price with that option off. Mailchimp's page shows 15% off the first year above 10,000 contacts; the table uses the standard monthly price.

What the numbers say

Brevo Standard is the lowest price from 5,000 contacts up. Below that, Omnisend Standard is cheaper: $25 against $35 at 1,500 contacts and $44 against $49 at 2,500. The gap in Brevo's favour widens with list size. At 20,000 contacts, Brevo Standard costs well under half of Mailchimp Standard and about a third of Klaviyo.

Price is not the whole story. Klaviyo's paid plan lists personalized product recommendations and predictive analytics at every tier, and Omnisend's Pro plan adds a product recommender. Brevo keeps AI recommendations, back-in-stock alerts and coupons for Professional at $499 a month. Klaviyo and Omnisend also show revenue per flow in their standard reports, which is how most stores judge email spend.

Choose Brevo when your list is large and you send a few campaigns a month. It also fits when transactional email matters as much as marketing, or when the budget is under $50 a month. Read Brevo vs Mailchimp if you are leaving Mailchimp's contact pricing. Read Brevo vs Klaviyo if flows and revenue reporting decide it. The Brevo alternatives list covers the cases where the contact caps or the feature gaps rule Brevo out. If you land on Klaviyo or Omnisend instead, our Klaviyo agency and Omnisend agency pages show what we do on each.

Sources: Brevo pricing, checked 2 November 2026, Mailchimp pricing, checked 2 November 2026, Klaviyo pricing, checked 2 November 2026, Omnisend pricing, checked 2 November 2026.