Omnisend Pricing in 2026: Plans, Costs by List Size and Fees

What changes your Omnisend bill

Four things move the bill: the billable contact count, the plan, the SMS credits you subscribe to on Pro, and the add-ons you buy on Standard. Email volume matters only on Standard, where it is tied to the contact count.

• Billable contacts. You pay for subscribers and for non-subscribers who receive automated messages. Those are shoppers who ordered without ticking the marketing box, abandoned a cart, created an account, or were imported without an opt-in date. Only unsubscribed contacts are free. A contact in several segments or on several channels is counted once.
• The tier adjusts itself. Omnisend checks the billable count each 30-day cycle and moves the tier up or down to match. List growth from forms and checkout raises the bill without an import. A clean-up of inactive contacts lowers it at the next cycle, not at once. Stores whose count swings because of non-subscribers can ask support for fixed tier pricing, a beta that bills a chosen reach instead.
• The tier steps. Tiers are 500 contacts wide up to 7,000 and again from 10,000 to 13,500, between 1,000 and 3,000 wide elsewhere below 40,000, and 5,000 wide from 40,000 up. The jump from 2,000 to 2,500 contacts costs $14 on Standard, and from 10,000 to 10,500 costs $18 on Standard and $20 on Pro.
• Plan tier. At 500 contacts Pro costs $59 against $16 for Standard. At 5,000 the gap is $9 and at 10,000 it is $18. Pro's price is flat up to 2,500 contacts and then climbs more slowly. Pro buys unlimited emails, SMS access, advanced reporting and the Agent Pro tools.
• Email credits. Standard allows 12 emails per contact a month. Campaigns stop when they run out until the cycle renews or you upgrade. Pro has no limit beyond fair use.
• SMS credits. On Pro you subscribe to a monthly dollar amount, and the per-message rate falls as the amount rises. US texts cost $0.009 under $50 a month and $0.007 at $10,000. Rates vary by country.
• Add-ons on Standard. Standard sells three add-ons: Personalized Content (conditional content and product recommenders), Personalized Sending Time, and Forms Plus (scratch card and mystery box forms). Each is priced by your contact tier and billed on the same invoice. Pro includes all three. The checkout shows the Pro upgrade instead when it is cheaper.
• Billing period and discounts. Subscriptions run 30 days from the upgrade date, billed upfront. A mid-cycle upgrade is prorated to the days left; a downgrade takes effect at once with unused credit applied to the next invoice. First-time subscribers who pay three months upfront get 30% off those three months, then the monthly price. There is no yearly plan.
• Currency. Omnisend charges the card in US dollars without VAT; the page's CAD, AUD, GBP and EUR prices are estimates. Our Omnisend review covers the plans in use.

Costs to plan for beyond the plan price

The plan price covers the software, the email allowance and support. Budget separately for the items below.

• SMS by country. The US rate is the cheapest on the page. A UK text costs $0.045 under $50 of monthly spend and $0.035 from $10,000. A Canadian text costs $0.025 down to $0.019, a German text $0.108 down to $0.084. One-time credits expire after 60 days. Our SMS marketing service plans the consent, the quiet hours and the first sends.
• Non-subscribers. A store with 3,000 subscribers and 2,000 checkout customers who never opted in pays the 5,000 tier, $81 on Standard rather than $50. Suppressing or unsubscribing contacts who never engage is the lever, and it works at the next cycle.
• Add-ons on Standard. The three add-ons scale with the contact tier. From a few thousand contacts, compare their total with the Pro price before buying them one by one.
• Account expert. The dedicated expert who helps with migration and the first automations comes with $400 a month of spend or more. Below that, support is the 24/7 chat and email line.
• Freezing the account. A seasonal pause with the data kept for 12 months costs $50 plus VAT, one time. Cancelling to Free costs nothing and keeps the data, with auto-deletion after three months of inactivity.
• Setup work. Omnisend's team moves contacts, data and segments for free, and its help center says the free Kickstart migration covers stores with more than 250 contacts. Domain authentication, the store connection, templates and flows are still yours to do or to hire out. Start with custom domain verification. Magento stores can use our free Omnisend Magento 2 integration.

What an agency adds on top

Omnisend's price buys the platform. It does not connect your store, build the flows, write the campaigns, authenticate your domain or read the reports. An ecommerce email marketing agency does that work and charges for it on top of the plan price.

An Omnisend agency usually covers five things.

• Setup. Store connection, domain authentication, list import with old unsubscribes suppressed, forms and consent settings.
• Flows. Welcome, abandoned cart, browse abandonment, post-purchase and win-back automations, with SMS steps on Pro.
• Campaigns. A monthly calendar, copy, design, segmentation and send-time choices, with A/B tests where the list is big enough to read a result.
• Deliverability. Warm-up, list hygiene, complaint monitoring and the contact clean-up that keeps the tier honest.
• Reporting. Revenue per email and per text, flow performance and list growth, read against the plan price so you know when Pro pays for itself.

How agencies charge for Omnisend work

Agency fees come as monthly retainers, project fees or a share of email revenue. Our guide to email marketing agency pricing explains the three models and the ranges to expect. Enflow Digital's retainers run from $2,000 to $10,000+ per month, set by the scope of work; the Omnisend plan is billed to you by Omnisend on top. Whatever the model, compare the agency fee with the plan price before you choose a tier.

Switching to Omnisend for the price

Brands that leave Klaviyo or Mailchimp for Omnisend usually do it for the bill. Our email marketing migration service audits the account, rebuilds the flows and the consent records, and warms the new account before the cutover. A typical move takes 1 to 4 weeks, depending on scope and complexity. Omnisend's migration team moves flows, lists, templates and the whole setup in 5 days, free for brands moving from Klaviyo, as Omnisend's migration page said on 6 November 2026. Omnisend's co-branded offer gives 30% off the first 12 months of Omnisend and a free migration handled by Omnisend, for Enflow Digital clients only, as its offer page said on 5 November 2026; Omnisend sets those terms and can change them.

Is Omnisend worth the price?

Omnisend Standard is the cheapest contact-priced plan of the four platforms below at every list size. Only Brevo, which charges for emails rather than contacts, undercuts it from 5,000 contacts up. The table compares monthly prices at the same list size with four campaigns a month. Each price was read from the platform's own pricing page on 6 November 2026, in US dollars on monthly billing.

Omnisend Standard allows 12 sends per contact a month and Pro unlimited, Mailchimp Standard 12, and Klaviyo 10, so every column covers four campaigns. Brevo's column is its Standard plan at the step that covers both the volume and Brevo's contact cap. Omnisend's 30% discount for paying three months upfront and Mailchimp's 15% off the first year above 10,000 contacts are both left out. Omnisend's own page claims savings of up to 35% against Klaviyo. Its footnote says that compares Standard with Klaviyo's entry plan at May 2026 rates, excluding SMS and add-ons.

What the numbers say

Omnisend Standard costs 12 to 44% less than Klaviyo Email and 2 to 44% less than Mailchimp Standard at every row. Omnisend Pro costs the same as Klaviyo Email at 10,000 and 20,000 contacts. It includes unlimited emails, advanced reporting and SMS access, which Klaviyo sells separately. Brevo Standard is cheaper than Omnisend Standard from 5,000 contacts: $69 against $81, and $89 against $132 at 10,000.

Price is not the whole story. Klaviyo includes predictive analytics and a larger integration catalogue, and its SMS allowance comes with the Email plan while Omnisend keeps SMS for Pro. Brevo keeps its ecommerce AI features for a $499 plan and caps contacts on its small steps. Mailchimp charges for contacts you cannot email. Omnisend includes web push on every plan and a free migration by its own team.

Choose Omnisend when email and push carry most of your revenue and the list is under 20,000 contacts. It also fits when you want SMS at volume rates in the same account and Pro's price works. Read Omnisend vs Klaviyo if features decide it and Omnisend vs Mailchimp if you are leaving Mailchimp's contact pricing. The Klaviyo pricing and Brevo pricing guides record those platforms tier by tier. Our Omnisend alternatives list covers the cases where the Pro-only SMS rule or the billable-contact count rules Omnisend out, and Brevo alternatives the cases where Brevo's contact caps rule Brevo out.

Sources: Omnisend pricing, checked 6 November 2026, Klaviyo pricing, checked 6 November 2026, Mailchimp pricing, read with the currency set to USD, checked 6 November 2026, Brevo pricing, checked 6 November 2026 and Brevo's public pricing catalog, which its pricing page links, checked 6 November 2026.