Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
White-label email marketing
White-label email marketing services for agencies
Enflow Digital provides white-label email marketing services for agencies and consultancies that resell email and SMS work to ecommerce clients. We plan, build and run each client's email and SMS in Klaviyo or Omnisend, and your agency sells the work as its own.
- Your brand on the work. Plans and reports can carry your agency's name. Emails and texts go out in your client's brand.
- Your client relationship. You set the price, and you can stay your client's only contact.
- One team for the whole program. Strategy, flows, campaigns, SMS, design, deliverability and reporting.
Problems we solve for agencies
Enflow Digital solves four problems that stop agencies from selling or delivering email and SMS work.
Clients ask for email and SMS, and nobody on our team can do it
You can say yes and keep the work, instead of sending the client to another agency. We do the work, and your agency sells it.
One email hire cannot cover strategy, design, copy and deliverability
Email and SMS work needs several skills. Our team covers all of them, so you do not hire a specialist for each one.
A client's emails are landing in spam
We check the client's SPF, DKIM and DMARC records, which prove the emails come from the client's domain. We also check list health and sending patterns, then fix what we find.
Freelancers need briefing, checking and chasing
A freelancer does the task you brief. We plan, build, check and report the work, and you can approve it before your client sees it.
Who does the white-label work?
Enflow Digital, an ecommerce email and SMS agency, does the white-label work. Enflow Digital has served 100+ ecommerce brands, its team has five years of ecommerce email and SMS experience, and it holds the Omnisend Product Certification.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Published results from our work
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Retention.com on a client store
14,877
new subscribers in under four months
Subscriber growth with Retention.com
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
What our white-label service includes
Enflow Digital's white-label service covers the whole email and SMS program for each client you sell it to. Your agency and Enflow Digital agree on the scope for each client before work starts.
Email and SMS strategy
We audit the client's account, list and results, then write a plan that can carry your agency's name. The plan sets which flows to build first, what to send each month and which numbers to track.
Automated flows
We build and fix the flows that send on their own, such as the welcome series, abandoned cart, browse abandonment, post-purchase and win-back flows. Our guide to the 10 automated email flows every ecommerce store needs explains each one.
Campaigns and SMS
We plan the campaign calendar, then write, build, test and send each email and text in the client's account. Texts go only to subscribers who agreed to get marketing texts.
Email design and copy
Our designers and copywriters create each email in the client's brand style and tone of voice. We check every email on desktop and phone before it sends.
Deliverability setup and fixes
We set up SPF, DKIM and DMARC on the client's own sending domain. Since February 1, 2024, Gmail has required all three from anyone sending more than 5,000 messages a day to Gmail accounts (Google). When emails already land in spam, we clean the list and tighten the segments.
White-label reporting
We prepare each client's report, and it can carry your agency's logo and name. The report covers flow and campaign results, such as click rate, conversion rate and revenue from email and SMS.
Our rates do not include the client's Klaviyo or Omnisend subscription or the cost of sending texts. The platform bills those to the account owner.
Industries we work in
Agencies send us client stores from many industries. These are the ones we work in most, each with a page on its flows, busy seasons and rules.
White-label pricing: our rate card
Enflow Digital sends its white-label rate card to agencies after a free strategy session. We do not publish the rates, because partner rates are confidential.
The rate for each client depends on five things:
- the number of flows to build or fix
- the number of campaigns and texts each month
- whether SMS runs alongside email
- design volume, such as new templates and launch emails
- a move from another email platform
You set your own price for your client.
How white-label email marketing works
Enflow Digital's white-label work runs in five steps. Your agency sells the work and owns the client relationship, and we do the work behind it.
Partner call and rules
You tell us what you sell to your clients and how you want to work. Together we agree on how we communicate with you and with your clients.
Client brief and account access
For each client, you send a brief: the store, the platform, the goals and what you promised. Your client then adds a user login for our team in its Klaviyo or Omnisend account, so nobody shares a password. In both platforms, an Owner or Admin adds that user and can remove it later (Klaviyo, Omnisend).
Audit and plan
We audit the client's flows, campaigns, list and deliverability. Then we write the plan with you.
Build, approve and send
We build the flows and prepare the campaigns and SMS. You can approve the work before we send it from the client's account.
Reports for your client
We prepare each report, and it can carry your agency's logo and name. You send it or present it to your client.
Communication with your client. You decide how much your client deals with us, and we agree on it at the start:
- Your agency can stay your client's only contact, with your client's questions reaching us through you.
- We can work without any direct contact with your client.
This page names no partner agency and no client.
Platforms we work in: Klaviyo and Omnisend
Enflow Digital does white-label work in Klaviyo and Omnisend, two email and SMS platforms built for ecommerce stores.
Klaviyo
We build flows, campaigns, SMS and segments in your client's Klaviyo account. Our Klaviyo agency page describes the Klaviyo work.
Omnisend
We do the same work in your client's Omnisend account. Our Omnisend email marketing agency page describes the Omnisend work.
Shopify and Magento 2
Klaviyo and Omnisend both connect to Shopify stores, so orders, carts and product views feed the flows. For Magento 2 stores on Omnisend, we built a free Omnisend integration for Magento.
White-label email marketing agency, in-house hire or freelancers?
A white-label partner fits agencies that want a full email team without a new hire. An in-house hire is one person you hire and manage. Freelancers are separate specialists you brief and check.
Three ways for an agency to deliver email and SMS work to its clients
| What you compare | Enflow Digital (white-label partner) | In-house hire | Freelancers |
|---|---|---|---|
| Who does the work | A team for strategy, copy, design, build, deliverability and reporting | One employee you hire, train and manage | One person per skill, whom you brief and coordinate |
| How you pay | Rates from our rate card, agreed before work starts | $78,760 median salary (BLS, May 2025) plus benefits | Each freelancer's own hourly or project rate |
| Who checks the work | Our team checks it, and you can approve it | You | You |
| Platforms | Klaviyo and Omnisend | The platforms your hire knows | The platforms each freelancer knows |
The $78,760 figure is the US Bureau of Labor Statistics median for market research analysts and marketing specialists in May 2025. That is about $6,560 a month before benefits.
Who our white-label service fits, and who it does not
Enflow Digital's white-label service fits agencies and consultancies whose clients sell online:
- agencies that build Shopify and other ecommerce stores, whose clients want email after launch
- paid ads, SEO and social media agencies whose clients ask for email and SMS
- brand and design studios that want to sell email and SMS to their clients
- freelance consultants and part-time marketing leads who need a team to deliver the work
It is not the right fit in five cases:
- Brands that want an agency for their own store. Our ecommerce email marketing agency service is built for brands.
- Agencies looking for email software to rebrand. We are a team that does the work, not a platform you resell under your logo.
- Cold email and business-to-business (B2B) lead generation. Our work runs on store data, such as orders, carts and product views.
- Clients who want to stay on another platform. Our white-label work runs in Klaviyo and Omnisend.
- Agencies that want guaranteed results. No partner controls inbox placement or sales. Mailbox providers such as Gmail, Yahoo and Outlook decide where each email lands.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
Questions agencies ask us
What is white-label email marketing?
White-label email marketing is email marketing that one company provides and another company sells under its own brand. It comes in two models: reseller software that an agency rebrands as its own platform, and a done-for-you service where a partner does the work. Enflow Digital offers the done-for-you service for email and SMS.
How does white-label email marketing work?
Your agency sells email and SMS work to a client at your own price, and Enflow Digital does the work. You brief us on each client, and your client adds a user login for our team in its Klaviyo or Omnisend account. We build, send and report, and you can present the results under your agency's name.
What is the difference between white-label email software and a white-label email marketing agency?
With white-label email software, your team still writes, builds and sends every email on a platform you rebrand. With a white-label email marketing agency, a team such as Enflow Digital does that work for your clients, in platforms such as Klaviyo and Omnisend.
How long does onboarding take?
Onboarding time depends on the client's account and the scope you sell, so Enflow Digital sets the timeline with you on the partner call. Each client starts with a brief and an audit of the account's flows, campaigns, list and deliverability before any build work.
Do you contact my clients directly?
Not unless you want us to. Your agency can stay your client's only contact, with your client's questions reaching Enflow Digital through you. You decide this with us at the start.
Is white-label email marketing legal?
Yes. Selling a partner's work under your own brand is a common arrangement between businesses. Check that your contract with your client allows subcontractors. The emails themselves must follow email law, such as the US CAN-SPAM Act. The Federal Trade Commission says the company that sends an email and the company whose product it promotes can both be held responsible. This answer is general information, not legal advice.
How much does white-label email marketing cost?
Enflow Digital's white-label rates are on a rate card that we send after a free strategy session, and we do not publish them. The rate for each client depends on the flows, campaigns, texts, design volume and any platform move in the scope. You set your own price for your client.
Will my clients know you are working on their account?
Your client can see the user login that was added for our team in its Klaviyo or Omnisend account. Everything else, such as whose name is on plans and reports, is agreed with your agency before work starts.
Do you offer white-label SMS marketing?
Yes. Enflow Digital plans, writes and sends SMS campaigns and automated texts for your clients in Klaviyo or Omnisend, on the same calendar as their emails. Texts go only to subscribers who agreed to get marketing texts. SMS results appear in the same reports as email.
Still have questions? Email us at info@enflowdigital.com.
Related guides
Guides for agencies that run email for ecommerce clients
- Email Marketing
Abandoned Cart Email Templates: 10 Free Examples to Copy, Plus a Generator
An abandoned cart email reminds a shopper what they left in their cart and links them straight back to checkout. We recommend sending three emails after a cart is left.
- Email Marketing
Common Email Deliverability Issues and Their Solutions
Most email deliverability issues come from four causes: broken authentication, a damaged sender reputation, a list with bad addresses, or content that looks like spam.
- Email Marketing
eCommerce Lifecycle Email Marketing: Strategies for Retention and Growth
Discover what lifecycle email marketing is and how it strengthens retention, loyalty, and revenue.
Tell us about your agency
Tell us what your clients sell, which email platforms they use and what you want to offer them, and we will reply by email.
Book a call about white-label work
Book a white-label partner call with Enflow Digital to talk through what your clients need. The call is a free strategy session in our booking calendar. Tell us which platforms your clients use and what you sell, and we send the rate card after the call.