Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
Email and SMS for auto parts and gear stores
Email and SMS marketing for automotive, moto and e-bike stores
Enflow Digital plans and runs automotive email marketing and SMS for online stores that sell car parts, accessories, motorcycle gear and e-bikes. This page is for parts and gear stores, not car dealerships. We build flows on vehicle data, consumable reorders and the riding seasons.
- Flows: welcome with vehicle capture, cart and browse by fit, install help, consumable reorders and win-back.
- Platforms: Klaviyo and Omnisend, with SMS for season launches.
- Proof: a review from the CMO of a motorcycle gear store, and published results from our Omnisend work.
Trusted by 100+ brands
What parts and gear stores bring to us
Owners of parts, gear and e-bike stores usually call us with one of four problems. Here they are in their own words, with what we change.
“Our emails show parts that do not fit”
Generic product emails ignore make, model and year. We capture the customer's vehicle and use it to choose what each email shows.
“We have no flows, only newsletters”
A weekly newsletter goes to everyone. We build welcome, cart, install and reorder flows that run on their own between campaigns.
“Our list goes quiet in the off-season”
Riders and drivers buy in seasons. We keep the list warm in winter with maintenance content, so the spring sends reach the inbox.
“Spring is weeks away and nothing is ready”
Riding season sets a hard date. We start with the flows that earn most and the first season campaign, then build the rest.
The agency behind the work
Auto, moto and e-bike stores make up a growing share of our recent work. The figures below cover every client we have served, not only automotive stores.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Published results from our work
We have not published an automotive case study yet. These three results come from other ecommerce stores we work with, as Omnisend and Retention.com published them.
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Retention.com on a client store
14,877
new subscribers in under four months
Subscriber growth with Retention.com
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
Automotive email marketing flows that work
Six flows and campaigns carry most of the email revenue in a parts, accessories or gear store. Each card gives the trigger, the timing and what the message says.
Welcome with vehicle capture
Trigger: a new sign-up.
Timing: at once, then a few more emails over the first week.
What it says: a question about make, model and year or the bike they ride, then best sellers that fit, and how fitment checks and returns work.
Cart and browse by fit
Trigger: a cart or a product view with no order.
Timing: within hours, then again the next day.
What it says: the part, whether it fits their vehicle where your data shows it, how hard it is to fit, and what else the job needs.
Install help and reviews
Trigger: the order is delivered.
Timing: on delivery and about a week later.
What it says: install guides or videos, sizing notes for gear, then a review request that asks which vehicle it went on.
Consumables and service intervals
Trigger: an order of oil, filters, brake pads, chain lube or tyres.
Timing: at the usual replacement interval for that part, set from your order data.
What it says: the same part for the same vehicle, with one click to reorder.
Win-back
Trigger: no order for a full season.
Timing: just before the next riding or driving season.
What it says: new parts and gear for their vehicle, and an offer only in the last email.
Season launches and new model years
Trigger: the season calendar.
Timing: early access for past buyers by SMS and email, then the full list.
What it says: new gear, parts for new model years, and stock by size.
What to watch in automotive email
Automotive emails carry promises about fit, road legality and safety. Three rules keep those promises right.
Fitment you can stand behind
We say a part fits only when your fitment data says so. A wrong fit claim turns into a return, a bad review or a safety problem.
Emissions and road-legal parts
Some performance parts are not legal on road vehicles. In California, parts that change emission controls need a CARB Executive Order number for use on emission-controlled vehicles. We copy the legal wording from your product pages.
E-bike and safety gear claims
E-bike classes and power limits differ by state and country, and helmets and protective gear carry safety standards. We name a class or a standard only as your product data states it.
SMS consent is collected separately from email consent. Enflow Digital is a marketing agency, not a law firm. Your lawyer approves claim wording.
What our clients say
The review from Two Wheels Empire comes from the CMO of a motorcycle gear store. The others come from other ecommerce brands we work with.
Marius Danilavicius
CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Renee Moore
Founder of Cinch Skin
Omnisend recommended I give Enflow Digital a try and they did not disappoint. They worked quickly and efficiently and made some great changes to our flows and promotional emails. They also understood our brand perfectly (both tone of voice and creative) I would recommend this team for anyone wanting a stress free partnership. Thank you!
Jennifer Freitas
Founder of The Truth Beauty Company
We hired Enflow to audit and improve our automations and the rates tell the story! And a happy story it is! We have seen a lot of growth - and recognize the potential to see more growth. Julius and his team work quickly and provide very robust reports! 1000% would I work with Enflow again!
Amr Siam
Founder of GoDoggy.JP
"It was an absolute pleasure working with Enflow Digital! They really helped us improve our Klaviyo performance and helped setup very profitable flows for us. On top of that, he went above and beyond to get a deep understanding of not only our business, but also our customers as well. Would highly recommend the team to anyone."
What email marketing costs for an automotive store
Parts, gear and e-bike stores pay the same fee as any store we work with. Our retainers run from $2,000 to $10,000+ per month, and the scope of your account sets where you land.
$2,000 to $10,000+ per month
Our fee only. These factors move it within the range.
- Flows
How many flows need building or rebuilding, vehicle and reorder flows included.
- Campaigns
How many emails go out each month, season launches included.
- SMS
Whether texts run beside your email.
- Design and copy
How much custom design and copywriting each email needs.
- Project or retainer
A one-off rebuild or ongoing monthly work.
Your email platform bills you separately. Our email marketing agency pricing guide explains the usual fee models.
How we work with a parts and gear store
We run automotive accounts in five steps, starting from your order data and the vehicle data you hold.
Audit
We read your flows, campaigns, list health and order data, check what vehicle data you hold, then rank the fixes by revenue.
Plan
We plan flows around vehicles, replacement intervals and riding seasons, and put launches on one calendar.
Build
We write, design and build the flows in your account, highest earners first, and switch each one on once you approve it.
Segment
We group customers by vehicle, category and how recently they ordered, so each email shows parts that fit.
Test and report
We test subject lines, timing and offers, and report revenue by flow and by campaign each month.
Which platform fits a parts and gear store?
Vehicle data decides the platform as much as anything else. The platform must store make, model and year on each customer profile and use it in flows.
Klaviyo
Klaviyo suits parts stores with deep catalogues. Custom profile fields such as make, model and year can drive segments and flows, and SMS runs from the same account.
Omnisend
Omnisend suits small and mid-sized gear stores that want email, SMS and push in one simpler account. Custom contact properties can hold the vehicle a customer drives or rides.
Brevo
Brevo suits stores with a large list on a tight budget, because it prices by send volume. Contact attributes can hold vehicle data too.
The automotive and moto year
Parts and gear sales follow the weather and the riding season. Four moments shape most of our plans for automotive stores.
February to April
Pre-season
Service parts, new gear and tune-up kits before the first warm weekends.
May to August
Riding and road-trip season
Touring gear and accessories, plus reorders of chain lube, oil and tyres.
October and November
Winter prep
Winter tyres, batteries, covers and storage, and indoor projects for the off-season.
November and December
Black Friday and gifting
Gear and tool deals, gift cards for riders and drivers, and delivery cut-off dates.
When we are not the right fit for an automotive business
Enflow Digital is not the right agency for every automotive business. Four cases come up most.
- Car dealerships. This page is about stores that sell parts, accessories and gear online. Dealership email for car sales and service bookings is a different job.
- Stores that sell only on marketplaces. We work from your own store's data and your own customer list.
- Businesses that want paid ads, not email. We run email and SMS. We do not buy social or search ads.
- Parts that are not legal to sell in your market. We decide on the first call whether we can take the account on.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
Automotive email marketing questions
What email marketing works for automotive customer retention?
Automotive retention comes from emails tied to the vehicle: install help after delivery, reminders when a consumable is due, and gear for the next season. Enflow Digital builds these flows on make, model and year data in Klaviyo or Omnisend.
Is this page for car dealerships?
No. This page is for online stores that sell parts, accessories, motorcycle gear and e-bikes. Dealerships sell cars and book service visits, which needs dealer software integrations we do not build.
How do you get vehicle data for email?
We ask for it at sign-up, read it from past orders where your store records it, and add a short vehicle form to emails. Each answer is saved on the customer's profile and used in flows.
Which email flows does a parts store need first?
A parts store needs a welcome flow that captures the vehicle, cart and browse flows, and install help after delivery. Consumable reorders and win-back come next. Our guide lists 10 automated email flows every ecommerce store needs.
Do you work with motorcycle and e-bike stores?
Yes. Motorcycle gear and e-bike stores use the same flows, with riding seasons, sizing for protective gear and battery care added.
Do you work with Klaviyo and Omnisend for automotive stores?
Yes. Enflow Digital is an Omnisend Strategic Partner and a Klaviyo Partner, and we also run Brevo accounts. We work inside the account you already have, so your customers, flows and sending history stay in place.
How much does an automotive email marketing agency cost?
Enflow Digital's retainers run from $2,000 to $10,000+ per month. The number of flows, the campaigns each month, SMS and the design work set the fee. Your email platform bills you separately.
Who owns the account and the designs?
You own the account and the designs. We work in your own Klaviyo, Omnisend or Brevo account, and every flow and template stays there if you stop working with us.
Is it too late to start before Black Friday?
It depends on the time left and the health of your list, so start with the free audit as early as you can. A list that has been quiet since the riding season needs smaller sends first, or more of your Black Friday emails land in spam. After the audit we tell you what is realistic in the time left.
Guides for automotive email
These guides go deeper on the flows and segments a parts or gear store runs.
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Tell us about your store
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Talk to us about your parts or gear store
Book a free strategy session. We look at your flows, your vehicle data and your list, and tell you what to fix first.