Email Marketing
The 7 Best Email Marketing Platforms for Magento (2026)
Magento is one of the most capable ecommerce platforms on the market […]
Magento email marketing
Magento email marketing for Magento 2 and Adobe Commerce stores
Magento email marketing starts with the order emails and the basic newsletter Magento sends on its own. Enflow Digital connects Klaviyo, or Omnisend through the free Magento 2 module we built, and builds the flows, segments and SMS your store data can drive.
- What moves: abandoned checkout, back in stock, price drop, welcome, post-purchase and win-back flows on your Magento data.
- Platforms: Klaviyo through its Magento 2 extension, and Omnisend through our free Magento 2 module.
- Proof: 25 five-star reviews on the Omnisend partner directory and results Omnisend has published about our work.
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How email marketing works on Magento
Magento email marketing has three layers. Magento sends the order emails and a basic newsletter itself. An email platform such as Klaviyo or Omnisend adds the flows and segments, and an agency plans and runs the work.
What Magento gives you
Magento sends an email for each order, invoice, shipment and credit memo, from templates you can brand. Its newsletter sends campaigns to subscribers in batches, and product alerts email shoppers when a price drops or an item is back in stock (Adobe Experience League, read 7 November 2026).
What Klaviyo or Omnisend adds
Klaviyo's Magento 2 extension and our free Omnisend module sync customers, orders, products and store events such as Started Checkout and Added to Cart. The email platform then adds flows on those events, deeper segments and SMS (Klaviyo's Magento 2 data reference, read 7 November 2026).
How we fit
As an ecommerce email marketing agency, we work inside the Klaviyo or Omnisend account you choose, connected to your Magento store. You keep the account, the data and every template. Your developers install the extension or the module, and we tell them what to set.
Magento newsletter vs Klaviyo vs Omnisend
Magento's own newsletter suits a store that sends a few campaigns to its subscribers. Klaviyo, or Omnisend through our module, suits a store that wants flows on store events, deeper segments and SMS. Each cell comes from the vendor's own pages, read on 7 November 2026; the last row is our view.
| What to compare | Magento newsletter | Klaviyo | Omnisend with our module |
|---|---|---|---|
| How it connects | Built into Magento | Klaviyo's extension, installed with Composer, for Magento 2.4.0 and later | Our free module for Magento Open Source 2.4; Omnisend's own plugin is unsupported since April 2021 |
| Store data | Your Magento customers and newsletter subscribers | Customers, orders, order status, the catalog and newsletter subscribers; up to 5 years of history, then a sync every 30 minutes | Contacts with email and SMS consent, store events from product views to refunds, products and categories |
| Automations | Transactional emails, plus price and back in stock alerts | Flows on Started Checkout, Added to Cart, Placed Order and Viewed Product | Automations on the module's events, such as started checkout and placed order |
| Segments | Customer groups; rule-based customer segments in Adobe Commerce only | Segments on synced events and profiles | Segments on shopping history, engagement and profile data |
| SMS | No SMS in Magento's email settings | SMS in the same account, with separate lists for email and mobile subscribers | SMS with consent synced by the module, charged per message |
| Sign-up and tracking | A newsletter sign-up that customers manage from their account | Web tracking by the extension; newsletter and checkout consent synced | Omnisend's tracking snippet on your storefront, added by the module |
| Price basis | Part of Magento | Free to 250 active profiles and 500 emails a month; paid plans by active profiles | The module is free; Omnisend is free to 250 contacts and 500 emails a month, then priced by contacts |
| Who it suits (our view) | A store that sends a few newsletters a month | A larger store that segments in detail on store events across store views | A small or mid-sized store that wants email, SMS and push in one account |
Sources, read on 7 November 2026: Adobe Experience League on sales emails, newsletter queues, product alerts and personalization; Klaviyo's Magento 2 setup guide, Magento 2 data reference and pricing; Omnisend's Magento 2 plugin notice and pricing; the module from our Omnisend Magento integration page. Prices change, so check each page before you choose.
What Magento stores bring to us
Magento founders usually call us with one of four problems. Here they are in their own words, with what we change.
“Magento's newsletter module is all we have”
Magento's newsletter sends campaigns to a subscriber list in batches. We add the flows that send on their own, from welcome and checkout to post-purchase and win-back.
“Transactional emails come from the server and land in spam”
Magento sends through Sendmail or an SMTP server you set, and Adobe advises against Sendmail for now. We move sending to an SMTP provider and set up SPF, DKIM and DMARC.
“Our integration syncs customers but not orders”
An old or half-built connector often moves contacts and stops there. We connect orders, products, carts and checkouts too, so the flows can use them.
“Nobody has built flows for customer groups”
Magento's customer groups, such as General, Wholesale and Not Logged In, set discounts and tax. We give each group its own flows and offers.
The agency behind the work
Enflow Digital is an Omnisend Strategic Partner and a Klaviyo Partner, and we maintain a free Omnisend module for Magento 2. The figures below cover every client we have served, on every store platform.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Published results from our work
No result from a Magento store has been published yet. These cards show results Omnisend and Retention.com have published about our work on other stores; our free Omnisend module for Magento 2 is further down this page.
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Omnisend and Smile.io, loyalty flow
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Retention.com on a client store
14,877
new subscribers in under four months
Subscriber growth with Retention.com
9.78x return as attributed by Retention.com on a $1,215 service cost, 57.9% open rate
Source: Our case study
The first two results come from Omnisend's published stories about our work, and the third is a Retention.com tool result, not an agency retainer result.
The Magento email flows we build first
We build these six flows first on a Magento store. Each card gives the Magento trigger, the timing and what the message says.
Abandoned checkout and cart
Trigger: Started Checkout on a cart, a quote in Magento, that has an email address, or Added to Cart.
Timing: within hours, then the next day. Klaviyo can take up to an hour to sync a checkout.
What it says: the items left behind, reviews and a link that rebuilds the cart.
Back in stock and price drop
Trigger: Magento's own product alerts, when a shopper asks to hear about a price drop or a restock.
Timing: as soon as the price changes or the stock returns.
What it says: the product, the new price or the stock news, and a direct link. We brand the alert templates to match your emails.
Customer group flows
Trigger: the customer group a buyer belongs to, such as Wholesale or General.
Timing: at sign-up and after each order.
What it says: trade price lists and reorder reminders for wholesale buyers, product news for retail buyers.
Welcome series
Trigger: a newsletter sign-up or a new customer account.
Timing: at once, then a few more emails over the first week, in the language of the store view.
What it says: who you are, your best sellers and a reason to place the first order.
Post-purchase and reviews
Trigger: Placed Order, then the order's shipment.
Timing: after the order, when it ships and a few days after delivery.
What it says: how to use the product, what pairs with it, and a review request. Magento's own order emails keep the receipts.
Win-back
Trigger: no order for longer than your usual time between orders.
Timing: in steps, with an offer only in the last email.
What it says: what is new since their last order and why to come back.
The Magento modules and settings we connect
Four connections decide what your Magento email can do. We set each one up with your developers and check it before the first flow sends.
Our free Omnisend Magento 2 module
Omnisend stopped supporting its own Magento 2 plugin on 1 April 2021. Our free module connects Magento Open Source 2.4 to Omnisend, with contacts and consent, store events, products and the tracking snippet.
Klaviyo for Magento 2
Klaviyo's extension installs with Composer and needs Magento 2.4.0 or later. It syncs customers, orders, the catalog and newsletter subscribers, imports up to 5 years of history, then syncs every 30 minutes. Every store view syncs by default (Klaviyo, read 7 November 2026).
SMTP and sending
Magento sends through Sendmail or an SMTP server, and Adobe advises against Sendmail until a security issue is fixed. On Adobe Commerce on cloud, SendGrid carries transactional email only, not marketing campaigns (Adobe, read 7 November 2026).
Customer groups and store views
Customer groups set discounts and tax classes, and store views usually hold a language. We map both into your email platform, so each store view gets emails in its language and wholesale buyers get trade offers.
Tracking comes with the extension or the module. We also add UTM tags to every email and SMS link, so Google Analytics can credit each sale to the message that brought it. Omnisend's help center lists Magento among the platforms without a native Omnisend plugin (read 7 November 2026).
Consent on a Magento store
Every flow sends only to people who agreed to get it. On Magento the consent comes from the newsletter, the checkout and your sign-up forms, and three settings matter most.
Newsletter and checkout consent
Registered customers manage their Magento newsletter subscription from their account. Klaviyo's guide asks for separate lists for email and mobile subscribers, and webhooks when you collect consent at checkout; we set up both.
SMS consent
SMS consent stays separate from email consent in Klaviyo and in Omnisend, and our module syncs both with each contact. The TCPA sets the US rules; PECR and UK GDPR set the UK rules. Our SMS marketing service runs texts beside your email.
Unsubscribes in both places
An unsubscribe in your email platform must also reach Magento's subscriber list, or the next Magento newsletter mails that person. We set the sync and test it before the first send.
Enflow Digital is a marketing agency, not a law firm. Your lawyer approves consent wording.
What our clients say
Founders and marketing leads of ecommerce brands describe their work with Enflow Digital. The reviews do not say which store platform each brand sells on.
Marius Danilavicius
CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Jennifer Freitas
Founder of The Truth Beauty Company
We hired Enflow to audit and improve our automations and the rates tell the story! And a happy story it is! We have seen a lot of growth - and recognize the potential to see more growth. Julius and his team work quickly and provide very robust reports! 1000% would I work with Enflow again!
Renee Moore
Founder of Cinch Skin
Omnisend recommended I give Enflow Digital a try and they did not disappoint. They worked quickly and efficiently and made some great changes to our flows and promotional emails. They also understood our brand perfectly (both tone of voice and creative) I would recommend this team for anyone wanting a stress free partnership. Thank you!
Jessica Burman
Founder and CEO of Cocoon Apothecary
The Enflow Digital Team is dependable, professional, and provides top notch content. They took so much work off our plates by managing our email marketing and got us amazing results.
What Magento email marketing costs
Magento email marketing with an agency costs our fee plus your email platform's plan. Our retainers run from $2,000 to $10,000+ per month, and the scope of your account sets where you land.
$2,000 to $10,000+ per month
Same amounts in every currency.
Our fee only. These factors move it within the range.
- Flows
How many flows need building or rebuilding, product alert templates included.
- Campaigns
How many email campaigns go out each month.
- SMS
Whether texts run beside your email.
- Store views
How many store views and languages need their own emails.
- Project or retainer
A one-off setup or ongoing monthly work.
Your platform bills you separately. Our Omnisend Magento 2 module is free, Klaviyo prices by active profiles and Omnisend by contacts, and your developers or host set up the SMTP connection. Our email marketing agency pricing guide explains the usual fee models.
How we start on a Magento store
We set up a Magento store in five steps, from the module install to the first monthly report.
Audit
We read your Magento emails, your newsletter, your current connector, your sending setup and your order data, then rank the fixes by the revenue they can bring.
Module and store views
Your developers install Klaviyo's extension or our Omnisend module, we choose which store views sync, and we check the historical sync.
Build
We write, design and build the flows, highest earners first, and brand the Magento product alert templates to match.
Segment
We group customers by customer group, store view and order history.
Test and report
We test subject lines, timing and offers, and report revenue by flow and by campaign each month.
Which email platform fits a Magento store?
Klaviyo, Omnisend and Brevo all work with Magento 2 stores, each in its own way. The right one depends on your Magento version, your channels and your budget.
Klaviyo
Klaviyo suits Magento 2.4 stores that want flows on checkouts, cart adds and product views, with every store view synced by default.
Omnisend
Omnisend suits small and mid-sized Magento stores that want email, SMS and push in one simpler account. Our free module connects it.
Brevo
Brevo's Enterprise team sets up its Magento connection, compatible with Adobe Commerce 2.4 and Magento Open Source 2.3 and 2.4. Brevo prices by send volume rather than by contacts.
When we are not the right fit for a Magento store
Enflow Digital is not the right agency for every Magento store. Four cases come up most.
- Stores happy with Magento's newsletter. If a few newsletters a month is all you send, Magento's own module does that.
- Stores on Magento versions before 2.4. Klaviyo's extension does not support them, and our module is built for Magento Open Source 2.4, so an older store needs an upgrade first.
- Brands that sell only on Amazon or other marketplaces. We work from your own store's data and your own customer list.
- Brands that want paid ads, not email. We run email and SMS. We do not buy social or search ads.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
Magento email marketing questions
How do I do email marketing on Magento 2?
Start with what Magento sends itself, the order, invoice and shipment emails, the newsletter and the product alerts. Then connect an email platform, such as Klaviyo through its Magento 2 extension or Omnisend through our free module, for flows, segments and SMS. Move sending to an SMTP provider, because Adobe advises against Sendmail for now.
Which email marketing platforms integrate with Magento?
Klaviyo has its own Magento 2 extension for version 2.4.0 and later. Brevo's Enterprise team sets up its Magento connection, and Mailchimp has an integration for Adobe Commerce, formerly Magento 2. Omnisend no longer supports its own Magento plugin, so stores connect through its API or a module such as ours. Our guide to Magento email platforms compares seven.
What does the free Omnisend Magento module do?
Our free module connects Magento Open Source 2.4 stores to Omnisend. It syncs contacts with email and SMS consent, products and categories, and store events from product views to placed, fulfilled, canceled and refunded orders. It also adds Omnisend's tracking snippet. Your developers install it, and the module page has the details.
Adobe Commerce or Magento Open Source, does it change email marketing?
The email platforms work the same on both, and Klaviyo's guide covers Magento 2 CE and EE stores alike. The differences sit inside Magento. Rule-based customer segments are an Adobe Commerce feature, and Adobe Commerce on cloud sends transactional email through SendGrid, which is not meant for marketing campaigns. Our module is built for Magento Open Source 2.4.
Should I use Magento's newsletter subscribers or a full sync?
Use a full sync. Magento's subscriber list holds who signed up, and you can export it as a CSV or XML file for another tool. A sync through Klaviyo's extension or our Omnisend module also brings orders, products and store events, which flows need, and keeps consent current without manual exports.
Why do Magento emails go to spam?
Magento emails go to spam when they leave through the server's Sendmail without proper authentication. Adobe advises against Sendmail for now and offers an SMTP transport in the store's mail sending settings. We connect a dedicated SMTP provider and set up SPF, DKIM and DMARC for your sending domain before the first flow sends.
How much does Magento email marketing cost?
Magento's own emails come with the platform, and our Omnisend module is free. Klaviyo prices by active profiles and Omnisend by contacts, with SMS billed separately. An agency adds its fee on top. Enflow Digital's retainers run from $2,000 to $10,000+ per month, and the number of flows, campaigns and store views sets where you land.
Who owns the account and the designs?
You own the account and the designs. We work in your own Klaviyo or Omnisend account, connected to your Magento store. Your customer data stays in Magento and in your email platform, and every flow and template stays in your account if you stop working with us.
How long until the first flows are live on Magento?
The first flows go live as soon as you approve them. Your developers install the extension or our module first, and we check the historical sync. Then we build the welcome and abandonment flows, which usually earn the most, and each flow switches on after you sign off its copy and design.
Is it too late to start before Black Friday?
It depends on the time left and the health of your list, so start with the free audit as early as you can. A Magento store still sending through Sendmail needs its sending fixed first, or more of your Black Friday emails land in spam. After the audit we tell you what is realistic in the time left.
Still have questions? Email us at info@enflowdigital.com.
Same amounts in every currency.
Guides for Magento email marketing
These guides compare the email platforms for Magento, cover Omnisend on Magento, and go deeper on flows, cart recovery and deliverability.
- Email Marketing
Unlocking E-commerce Potential: Seamless Email Marketing with Magento and Omnisend
Is your Magento store sitting on a goldmine of inaccessible data? Discover how custom API integrations with Omnisend turn static customer lists into dynamic revenue engines.
- Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
- Email Marketing
Cart Abandonment & Browse Abandonment Strategies That Recover Revenue (2025)
Driving traffic to your eCommerce store is only half the battle – […]
- Email Marketing
Common Email Deliverability Issues and Their Solutions
Most email deliverability issues come from four causes: broken authentication, a damaged sender reputation, a list with bad addresses, or content that looks like spam.
Tell us about your store
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Talk to us about your Magento store
Book a free strategy session. We look at your Magento emails, your connector and your sending setup, and tell you what to fix first.