Email Marketing
10 Automated Email Flows Every eCommerce Store Needs
Explore essential automated email flows that drive sales and customer engagement for eCommerce stores at every step of the customer journey.
Email and SMS for outdoor and sports brands
Email and SMS marketing for outdoor, sports and fitness brands
Enflow Digital plans and runs outdoor ecommerce email marketing and SMS for sports, fitness and outdoor brands. We build flows around seasons, sizes and gear advice, and campaigns that land before each season starts.
- Flows: welcome by sport, cart and browse, gear care and advice, back in stock and win-back.
- Platforms: Omnisend and Klaviyo, with SMS for season openers.
- Proof: Omnisend's story about Lone Wolf Paintball, whose lifecycle email we rebuilt after Yotpo, and a review from a motorcycle gear store.
Trusted by 100+ brands
What outdoor and sports brands bring to us
Outdoor and sports founders usually call us with one of four problems. Here they are in their own words, with what we change.
“Our flows broke when we changed platform”
Stores that moved off Yotpo or another tool often lost flows on the way. We rebuild welcome, cart and post-purchase flows in the new account and check that each one sends.
“Our sales arrive in one short season”
Ski, water, hunting and team sports sell in tight windows. We plan the campaigns and warm the list before the window opens.
“The list goes cold between seasons”
Silence in the off-season hurts inbox placement. We send gear care, training and trip content between seasons, so the list is ready when sales start.
“We need someone who gets our sport”
Outdoor buyers spot generic copy fast. We learn your sport, your gear and your customers before we write the first email.
The agency behind the work
Outdoor, sports and fitness brands are a steady part of our work, and Omnisend has published one of our outdoor results by name. The figures below cover every client we have served.
5.0 out of 5
on the Omnisend partner directory
100+
brands served
$50M+
in client revenue, tracked in Klaviyo
the founders have worked in email since
2018
Results from brands like yours
Omnisend has published a story about Lone Wolf Paintball, which we moved from Yotpo to Omnisend and rebuilt. The other two cards come from other stores we work with.
Lone Wolf Paintball, Yotpo to Omnisend
28%
of store revenue from email by month three
Lifecycle email rebuilt after Yotpo
Abandonment flows recovered 3.5x more events than Shopify's default
Source: Omnisend customer story
Omnisend, hobby industry retailer
$150K to $250K
Omnisend revenue per month
Campaigns and automations rebuilt
Automation revenue grew from $0 to $61K a month
by April 2024
Source: Omnisend customer story
Toys and hobby brand, Smile.io loyalty
$28,371+
in sales in five months
Loyalty points reminder flow
4,285 contacts, 69.87% open rate, 12.23% click rate
Source: Omnisend customer story
Every result here comes from Omnisend's own write-ups. A brand is named only where Omnisend names it.
Outdoor ecommerce email marketing flows that work
Six flows and campaigns carry most of the email revenue in an outdoor, sports or fitness store. Each card gives the trigger, the timing and what the message says.
Welcome by sport
Trigger: a new sign-up.
Timing: at once, then a few more emails over the first week.
What it says: a question about their sport or activity, then best sellers, gear guides and sizing help for it.
Abandoned cart and browse
Trigger: a cart or a product view with no order.
Timing: within hours, then again the next day.
What it says: the gear, the specs that matter such as weight, waterproof rating and size, reviews from people who use it, and stock left in their size.
Gear care and advice
Trigger: the order is delivered.
Timing: on delivery, before first use and a few weeks later.
What it says: setup and care, how to get the most from the gear, and what pairs with it.
Back in stock and pre-orders
Trigger: a size or model returns, or opens for pre-order.
Timing: as soon as the stock changes.
What it says: the item they wanted, when it ships, and a direct link to it.
Win-back
Trigger: no order for a full season.
Timing: just before their season starts again.
What it says: new gear for their sport, what changed this year, and an offer only in the last email.
Season openers and launches
Trigger: the season calendar.
Timing: early access for past buyers by SMS and email, before the season opens.
What it says: new season gear, events, and the last order dates before key weekends.
What to watch in outdoor and sports email
Outdoor and sports emails make promises about performance, safety and age limits. Three rules keep those promises accurate.
Specs that match the product
Waterproof ratings, weights and temperature ratings come from your product data. We never round a spec up in an email.
Age-restricted gear
Knives, airsoft and paintball markers and some hunting gear carry age limits that differ by state and country. Texts about weapons face extra limits from SMS platforms and carriers, so we check your platform's policy first.
Fitness and nutrition claims
Fitness products can promise training, not medical results. Sports nutrition follows the rules on our supplements and wellness page.
SMS consent is collected separately from email consent. Enflow Digital is a marketing agency, not a law firm. Your lawyer approves claim wording.
What our clients say
The review from Two Wheels Empire comes from the CMO of a motorcycle gear store. The others come from other ecommerce brands we work with.
Marius Danilavicius
CMO of Two Wheels Empire
We've just launched our automations and they are already bringing us sales! The team displayed an impressive level of expertise and professionalism throughout our collaboration. Communication with their team was always smooth and on point. Would recommend to anyone!
Suhail Rivera
Founder of Alkaline Herb Shop
Enflow Digital is the best company I have ever worked with. They are professional and on top of everything. They also create the most beautiful emails and have a lot of experience doing the work they do. I love that they do the research to help me come up with the best campaigns and that they have taken the time to learn our store. The emails they craft are usually filled with upsells, and the visuals are unparalleled.
Jennifer Freitas
Founder of The Truth Beauty Company
We hired Enflow to audit and improve our automations and the rates tell the story! And a happy story it is! We have seen a lot of growth - and recognize the potential to see more growth. Julius and his team work quickly and provide very robust reports! 1000% would I work with Enflow again!
Renee Moore
Founder of Cinch Skin
Omnisend recommended I give Enflow Digital a try and they did not disappoint. They worked quickly and efficiently and made some great changes to our flows and promotional emails. They also understood our brand perfectly (both tone of voice and creative) I would recommend this team for anyone wanting a stress free partnership. Thank you!
Jessica Burman
Founder and CEO of Cocoon Apothecary
The Enflow Digital Team is dependable, professional, and provides top notch content. They took so much work off our plates by managing our email marketing and got us amazing results.
What email marketing costs for an outdoor or sports brand
Outdoor, sports and fitness brands pay the same fee as any store we work with. Our retainers run from $2,000 to $10,000+ per month, and the scope of your account sets where you land.
$2,000 to $10,000+ per month
Our fee only. These factors move it within the range.
- Flows
How many flows need building or rebuilding, back in stock and gear care flows included.
- Campaigns
How many emails go out each month, season openers included.
- SMS
Whether texts run beside your email.
- Design and copy
How much custom design and copywriting each email needs.
- Project or retainer
A one-off rebuild or ongoing monthly work.
Your email platform bills you separately. Our email marketing agency pricing guide explains the usual fee models.
How we work with an outdoor or sports brand
We run outdoor and sports accounts in five steps, starting from your seasons and your order data.
Audit
We read your flows, campaigns, list health and order data by season, then rank the fixes by the revenue they can bring.
Plan
We put your seasons and launches on one calendar, and plan list warm-up before each peak.
Build
We write, design and build the flows in your account, highest earners first, and switch each one on once you approve it.
Segment
We group customers by sport, gear category and size, and by how recently they ordered.
Test and report
We test subject lines, timing and offers, and report revenue by flow and by campaign each month.
Which platform fits an outdoor or sports store?
Klaviyo and Omnisend both run outdoor and sports stores well. Stores that sent email from Yotpo had to move when Yotpo retired its email and SMS tools at the end of 2025.
Klaviyo
Klaviyo suits outdoor brands with large catalogues and many sizes, because it segments by product, size and browsing in detail, with SMS in the same account.
Omnisend
Omnisend suits small and mid-sized outdoor stores that want email, SMS and push in one simpler account. Lone Wolf Paintball moved from Yotpo to Omnisend with us.
Brevo
Brevo suits stores with a large list on a tight budget, because it prices by send volume rather than by contacts. It also sends WhatsApp messages.
The outdoor and sports year
Every sport has its own calendar, so we plan from yours. Four moments come up for most outdoor and sports stores.
January
New year fitness
Home gym gear, training plans and memberships while motivation is high.
March to May
Spring season openers
Running, cycling, paintball, camping and water sports gear before the first good weekends.
August to October
Autumn and winter sports
Hunting, ski and snow gear, layers and team sports, with pre-orders for sizes that sell out.
November and December
Black Friday and gifting
Gear deals, gift guides by sport and budget, and the last order dates.
When we are not the right fit for an outdoor brand
Enflow Digital is not the right agency for every outdoor or sports business. Four cases come up most.
- Brands that sell only on Amazon or other marketplaces. We work from your own store's data and your own customer list.
- Brands that want paid ads, not email. We run email and SMS. We do not buy social or search ads.
- Guides and outfitters who sell trips, not products. Bookings need a different setup than a store's order data.
- Age-restricted products we have not discussed. For knives, airsoft and similar gear, we decide on the first call whether we can take the account on.
Meet the founders
Karolina Uvarkina and Julius Urbanavicius run Enflow Digital every day. Our team of project managers, copywriters and designers does the account work.
Karolina Uvarkina
Co-Founder, Head of Email
Karolina Uvarkina built and exited ecommerce businesses before Enflow, leading their marketing: testing and refining what brought in leads and sales. Karolina has worked in email since 2018 and now leads email at Enflow Digital.
Meet KarolinaLinkedIn: Karolina UvarkinaInstagram: Karolina Uvarkina
Julius Urbanavicius
Co-Founder, Head of Growth
Julius Urbanavicius turned a weekend hobby into full-time work, building and exiting ecommerce brands that served tens of thousands of customers. Julius has worked in email since 2018 and leads growth at Enflow Digital.
Outdoor and sports email marketing questions
What does outdoor ecommerce email marketing involve?
Outdoor ecommerce email marketing means flows and campaigns built around seasons, sizes and gear advice: a welcome that asks which sport, cart emails with the specs that matter, gear care after delivery, back in stock alerts, and season openers sent before demand peaks.
Are you a Klaviyo partner for outdoor brands?
Yes. Enflow Digital is a Klaviyo Partner and an Omnisend Strategic Partner. Our Klaviyo agency page covers the Klaviyo work, and outdoor and sports stores are part of our work on both platforms. Omnisend's Lone Wolf Paintball story shows one of them.
Which email flows does an outdoor store need first?
An outdoor store needs a welcome flow that asks about the sport, abandoned cart and browse flows, and gear care after delivery. Back in stock and win-back come next. Our guide lists 10 automated email flows every ecommerce store needs.
How do you handle a seasonal store in the off-season?
We keep sending, less often. Gear care, training, trip ideas and early access to next season keep the list engaged, so inbox placement holds when the season starts.
Do you work with fitness and sports nutrition brands?
Yes. Fitness equipment and activewear use the flows on this page. Sports nutrition follows the claim rules on our supplements and wellness page.
How much does an outdoor email marketing agency cost?
Enflow Digital's retainers run from $2,000 to $10,000+ per month. The number of flows, the campaigns each month, SMS and the design work set the fee. Your email platform bills you separately.
Who owns the account and the designs?
You own the account and the designs. We work in your own Klaviyo, Omnisend or Brevo account, and every flow and template stays there if you stop working with us.
How long until the first flows are live?
The first flows go live as soon as you approve them. We build the flows with the highest revenue potential first, usually the welcome and abandoned cart flows, and switch each one on after you sign off the copy and design.
Is it too late to start before Black Friday?
It depends on the time left and the health of your list, so start with the free audit as early as you can. A list that went quiet after the summer needs smaller sends first, or more of your Black Friday emails land in spam. After the audit we tell you what is realistic in the time left.
Guides for outdoor and sports email
These guides go deeper on flows and on moving off Yotpo, as Lone Wolf Paintball did.
- Email Marketing
The zero-drama Yotpo 2025 Email & SMS migration checklist (keep flows, deliverability, and compliance intact)
Step-by-step checklist for migrating off Yotpo Email & SMS while preserving automations, deliverability, consent records, and SMS number strategy.
Attentive vs Omnisend for former Yotpo Email & SMS users (which should you choose?)
Compare Attentive and Omnisend for Yotpo users: migration approach, pricing, compliance, and which fits SMS-first enterprise programs versus budget-friendly multichannel ecommerce.
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Tell us about your store
Tell us what you sell, which email platform you use and what you want to fix, and we will reply by email.
Talk to us about your outdoor or sports store
Book a free strategy session. We look at your flows, your season calendar and your list, and tell you what to fix first.