Brevo vs Mailchimp: Which Fits an Ecommerce Store in 2026
Brevo and Mailchimp both sell email, SMS and automation to online stores. Both start cheap, and both cost something very different at 10,000 or 50,000 contacts. This Brevo vs Mailchimp comparison for 2026 is written for an ecommerce brand choosing between them. The short verdict: pick Brevo if you send a few campaigns a month to a large list. It also wins if you want transactional email on the same account or pay as you go SMS. Pick Mailchimp if you run a Shopify or Magento store. Its Standard plan brings a listed store app, 200 automation flows and predictive segmentation.
Every price and feature below comes from the two vendors' own pricing pages and docs, read on 2 November 2026 in US dollars. Brevo prices by monthly email volume and caps contacts on its three smallest steps. Mailchimp prices by contacts and multiplies them into a monthly send allowance. We put both on the same list sizes so you can compare a real bill.
Enflow Digital wrote this guide. We are a partner agency of Brevo, Klaviyo, Omnisend and Shopify, and some of these programs pay us a commission when a business we refer signs up. The rankings and verdicts on this page follow the evidence and sources shown here.
Key Takeaways
- Pricing model: Brevo charges by emails sent per month, from $9 for 5,000 emails, and caps contacts at 500, 1,500 and 2,500 on its three smallest steps. Mailchimp charges by contacts, from $13 for 500, and allows 10 to 15 sends per contact.
- At 10,000 contacts: Four campaigns a month to 10,000 contacts cost $89 on Brevo Standard (the 40,000 email step) or $46 on Starter. Mailchimp charges $135 on Standard or $110 on Essentials.
- Ecommerce depth: Mailchimp Standard carries 200 automation flows, predictive segmentation and send time optimization at $135 for 10,000 contacts. Brevo keeps AI product recommendations, back in stock alerts and coupons on its $499 Professional plan.
- Store apps: Mailchimp's Shopify app is listed with a 4.8 rating from 1,548 reviews and its Magento extension is free on every plan. Brevo's Shopify app installs from inside Brevo, and its Magento setup runs through Brevo's Enterprise team.
- Get help: An ecommerce email marketing agency can map your flows to either platform before you commit. A Brevo agency can scope a Brevo setup or migration.
The verdict
Pick Brevo if your list is large and your sending is light. A store with 50,000 contacts that sends four campaigns a month pays $249 on Brevo Standard and $450 on Mailchimp Standard. Brevo also includes transactional email over SMTP and API on every plan. It sells SMS as prepaid credits from $0.0109 per US credit, with no monthly subscription.
Pick Mailchimp if you sell on Shopify or Magento and want the store integration and the automation depth on a mid-priced plan. Mailchimp Standard has up to 200 flows, branching, predictive segmentation and send time optimization. Its Shopify app is listed with a 4.8 rating and its Magento extension is free on every plan. Brevo gates product recommendations, back in stock alerts and coupons to the $499 Professional plan.
Pick neither without a test. Both platforms have a free plan. Brevo allows 300 emails a day to a list of up to 100,000 contacts. Mailchimp allows 500 sends a month to 250 contacts. Connect your store to both, run one abandoned cart flow, and compare attributed revenue before you move your list. For a full feature walk through of Brevo, read our Brevo review. If Klaviyo is also on your shortlist, see Brevo vs Klaviyo and the Brevo alternatives ranking.
Brevo vs Mailchimp side by side
| Feature | Brevo | Mailchimp |
|---|---|---|
| Pricing unit | Monthly email volume (campaigns and transactional). Contact caps of 500, 1,500 and 2,500 on the 5,000, 10,000 and 15,000 email steps; 500,000 contacts from 20,000 emails | Contacts (subscribed, unsubscribed and non-subscribed all count). Sends capped at 10x, 12x or 15x contacts by plan |
| Free plan | 300 emails a day, up to 100,000 contacts, 1 user, Brevo logo, automation limited to 2,000 contacts | 250 contacts, 500 sends a month (250 a day), 1 seat, no automation flows |
| Entry price | Starter $9 a month for 5,000 emails; Standard $18 | Essentials $13 a month for 500 contacts; Standard $20 |
| Marketing automation | Unlimited multi-step workflows on Standard and above; Free and Starter limited to 2,000 contacts | Essentials: flows up to 4 steps; Standard and Premium: up to 200 flows with branching |
| Ecommerce features | Abandoned cart and post-purchase flows through the Brevo app for Shopify; AI recommendations, back in stock alerts and coupons on Professional ($499) | Abandoned cart, back in stock and product recommendations on paid plans; predictive segmentation and send time optimization on Standard |
| SMS | Prepaid credits from $0.0109 per US credit, 1 credit per US text, no expiry, on any plan including Free | Add-on on Essentials and above; monthly credit subscription that does not roll over; 1 credit per US text and 3 per MMS; prices not published |
| Shopify | Brevo app for Shopify, installed from Brevo; one store per account | Mailchimp app rated 4.8 from 1,548 reviews; syncs Shopify segments; attributed revenue shown in the Shopify dashboard |
| Magento | Adobe Commerce 2.4 and Magento Open Source 2.3 and 2.4, set up by Brevo's Enterprise team | Mailchimp for Magento, free on every plan; syncs customers, orders, products and carts in near real time |
| Transactional email | SMTP and API sending on every plan, including Free | Sold separately as Mailchimp Transactional, its own tab on the pricing page |
| Support | Email on Free, Starter and Standard; phone on Professional, plus 3 hours a year with a deliverability specialist | 24/7 email and chat on Essentials and Standard; phone and priority support on Premium |
| Seats | 1 on Free and Starter; extra marketing seats $12 a month each, up to 3 on Standard; 10 on Professional | 1 on Free, 3 on Essentials, 5 on Standard, unlimited on Premium |
| Deliverability tools | Dedicated IP included on Enterprise or as an annual add-on with no published price; deliverability specialist hours on Professional; domain authentication guides | Not published on the pricing or plan pages we read |
Brevo vs Mailchimp pricing
Prices are the monthly price on monthly billing, in US dollars for the United States, read on 2 November 2026. Brevo's columns assume four campaigns a month to every contact, so 10,000 contacts need the 40,000 email step. The contact caps on Brevo's three smallest steps are applied. The lowest step that allows 10,000 contacts is 20,000 emails, $69 on Standard, which covers two sends a month. Mailchimp's send allowance of 10x, 12x or 15x contacts covers four campaigns at every size. Every Brevo step and add-on is in our Brevo pricing guide.
| Contacts | Brevo Starter | Brevo Standard | Mailchimp Essentials | Mailchimp Standard | Mailchimp Premium |
|---|---|---|---|---|---|
| 500 | $9 (5,000 emails) | $18 (5,000 emails) | $13 | $20 | $350 (includes 10,000 contacts) |
| 2,500 | $25 (15,000 emails) | $49 (15,000 emails) | $45 | $60 | $350 |
| 5,000 | $32 (20,000 emails) | $69 (20,000 emails) | $75 | $100 | $350 |
| 10,000 | $46 (40,000 emails) | $89 (40,000 emails) | $110 | $135 | $350 |
| 25,000 | $82 (100,000 emails) | $139 (100,000 emails) | $270 | $310 | $620 |
| 50,000 | Not offered above 100,000 emails | $249 (250,000 email step) | $385 (plan maximum) | $450 | $815 |
| 100,000 | Not offered | $429 (500,000 email step) | Not offered above 50,000 contacts | $800 (plan maximum) | $1,025 |
Prices checked on .
Sources: Brevo pricing page, checked 2026-11-02, Brevo pricing catalog in Markdown (generated 2026-09-29), checked 2026-11-02, Mailchimp marketing pricing page in USD, checked 2026-11-02, Mailchimp help: about pricing plans, checked 2026-11-02, Mailchimp compare plans page, checked 2026-11-02.
Brevo · Best for Large lists that send lightly
Brevo
Best for Large lists that send lightly
- Reviews
- G2 4.5 (2,776 reviews)
- Facts
- G2 4.5 (2,776) · from $9 per month for 5,000 emails · free plan yes
Brevo is an all in one marketing platform with email, SMS, WhatsApp, chat, a sales CRM and transactional messaging on one account. Its difference for a store is the pricing unit: you pay for emails sent per month, not for stored contacts. Starter costs $9 a month for 5,000 emails and $82 for 100,000. Standard costs $18 for 5,000 emails and $429 for 500,000. The three smallest steps cap contacts at 500, 1,500 and 2,500, and every step from 20,000 emails allows 500,000 contacts. Marketing automation is unlimited on Standard and above, and limited to 2,000 contacts on Free and Starter. The Brevo app for Shopify syncs customers, purchase history and order status in real time and runs abandoned cart and post-purchase flows. Transactional email over SMTP and API is included on every plan, which removes a second tool for order emails.
SMS is sold as prepaid credits that never expire, from $0.0109 per credit in the United States, and one US text uses one credit. The Free plan allows 300 emails a day to a list of up to 100,000 contacts. Starter shows the Brevo logo unless you pay $12 a month to remove it, and extra marketing seats cost $12 a month each. The ecommerce features most stores want, AI product recommendations, back in stock alerts and coupons, sit on the Professional plan at $499 a month. That plan also brings phone support and three hours a year with a deliverability specialist. Brevo fits a store that sends two to four campaigns a month to a big list. It suits teams that run order emails from the same account and do not need predictive segmentation. In the AI answers we ran on 2 November 2026, Perplexity called Brevo the better value for large lists with few sends.
Is Brevo right for you?
Choose it if you send a few campaigns a month to a large list, want transactional email and SMS on one account, and do not need predictive segmentation.
Skip it if you run a Shopify or Magento store that needs a listed store app, product recommendation blocks and 200 flows at a mid-tier price.
Brevo evidence
- Price at scale: Four campaigns a month to 50,000 contacts cost $249 on Standard, against $450 on Mailchimp Standard (both pricing pages, 2 November 2026).
- Transactional email: Every Brevo plan includes SMTP and API sending, so order confirmations run from the marketing account (pricing page FAQ).
- SMS without a subscription: Prepaid credits from $0.0109 per US credit, no monthly minimum and no expiry (Brevo SMS marketing page).
- Automation: Standard and above allow unlimited multi-step workflows; Free and Starter cap automation at 2,000 contacts (see all features table).
Brevo: watch out for
Think twice if your store lives on Shopify and you want to install from the App Store. Brevo's app installs from Brevo, and Brevo recommends one store per account.
The advanced ecommerce features (AI recommendations, back in stock alerts, coupons) and phone support start at $499 a month on Professional.
Check before you buy Brevo
Which of my store's flows and ecommerce blocks run on Standard, and which need the $499 Professional plan?
Sources: Brevo pricing page, checked 2026-11-02, Brevo pricing catalog in Markdown (generated 2026-09-29), checked 2026-11-02, Brevo see all features table, checked 2026-11-02, Brevo SMS marketing page, checked 2026-11-02, Brevo pay as you go SMS credits, checked 2026-11-02, Brevo Shopify integration page, checked 2026-11-02, Brevo Magento integration page, checked 2026-11-02, Shopify App Store listing for Brevo, checked 2026-11-02, G2 listing for Brevo Marketing Platform (4.5 from 2,776 reviews), checked 2026-11-02 from the indexed listing; re-read by hand on publish day.
Mailchimp · Best for Shopify stores that want flows and a listed app
Mailchimp
Best for Shopify stores that want flows and a listed app
- Reviews
- G2 4.3 (18,433 reviews)
- Facts
- G2 4.3 (18,433) · from $13 per month for 500 contacts · free plan yes
Mailchimp is an email and SMS marketing platform owned by Intuit, priced by contacts. Essentials starts at $13 a month for 500 contacts and tops out at 50,000 contacts for $385. Standard starts at $20 for 500 contacts, costs $135 at 10,000 and $450 at 50,000, and stops at 100,000 contacts for $800. Premium starts at $350 for 10,000 contacts. Each plan multiplies contacts into a monthly send allowance: 10x on Essentials, 12x on Standard and 15x on Premium. For a store, Standard is the plan that matters. It has up to 200 automation flows with branching, predictive segmentation, send time optimization, multivariate testing and dynamic content. The Shopify app syncs Shopify segments into Mailchimp and runs abandoned cart, back in stock and product recommendation emails. Attributed revenue shows in the Shopify dashboard. It is listed with a 4.8 rating from 1,548 reviews.
Mailchimp for Magento is free on every plan, including Free. It syncs customers, orders across the full order lifecycle, every product type and cart contents in near real time. Abandoned cart emails carry a one click link back to the cart. SMS is an add-on on Essentials and above, bought as a monthly credit subscription that does not roll over. In the United States one text uses one credit and an MMS uses three, and MMS needs Standard or Premium. Phone support and priority support arrive only on Premium. The Free plan allows 250 contacts and 500 sends a month. Mailchimp fits a Shopify or Magento store with up to 100,000 contacts that wants ecommerce journeys and segmentation on a plan it can afford. It is less useful if you need transactional email in the same account.
Is Mailchimp right for you?
Choose it if you sell on Shopify or Magento and want a listed store app, 200 flows, predictive segmentation and send time optimization on the Standard plan.
Skip it if your list is large but you send rarely, or you want transactional email and prepaid SMS credits on the same account at a lower bill.
Mailchimp evidence
- Ecommerce automation: Standard includes up to 200 flows with branching, predictive segmentation and send time optimization (compare plans page, 2 November 2026).
- Store apps: The Shopify app is rated 4.8 from 1,548 reviews. Mailchimp for Magento is free on every plan and syncs orders, products and carts in near real time.
- Price ceiling: Essentials stops at 50,000 contacts ($385) and Standard at 100,000 ($800); larger lists need Premium or a custom plan.
Mailchimp: watch out for
Think twice if your sending is light and your list is large. On Standard, 50,000 contacts cost $450 a month whether you send one campaign or twelve. Overage fees apply when you pass your contact limit.
SMS credit prices are not published on the pricing pages, and SMS needs an application and approval before you can send.
Check before you buy Mailchimp
What will SMS credits cost per month for my country and volume, and what is the overage fee if my contact count passes the tier?
Sources: Mailchimp marketing pricing page in USD, checked 2026-11-02, Mailchimp compare plans page, checked 2026-11-02, Mailchimp help: about pricing plans, checked 2026-11-02, Mailchimp help: about SMS marketing, checked 2026-11-02, Mailchimp help: about SMS marketing credits, checked 2026-11-02, Mailchimp Shopify integration page, checked 2026-11-02, Mailchimp for Magento integration page, checked 2026-11-02, Shopify App Store listing for Mailchimp, checked 2026-11-02, G2 seller listing for Intuit Mailchimp (4.3 from 18,433 reviews), checked 2026-11-02 from the indexed listing; re-read by hand on publish day.
Who should pick which
| You are | Pick | Budget to plan |
|---|---|---|
| A Shopify brand under $1M a year with 5,000 contacts and two campaigns a month | Mailchimp Standard for the listed app and the flows, or Brevo Starter if order emails must live in the same tool | $100 a month on Mailchimp Standard; $32 on Brevo Starter at the 20,000 email step |
| A store with 10,000 contacts that sends four campaigns a month | Mailchimp Standard for ecommerce depth; Brevo Standard if price decides | $135 on Mailchimp Standard; $89 on Brevo Standard at 40,000 emails |
| A 50,000 contact list that sends two to four campaigns a month | Brevo Standard | $249 on Brevo Standard at the 250,000 email step; $450 on Mailchimp Standard |
| A Magento store that wants a plugin the team can install itself | Mailchimp for Magento | Free extension; Standard from $20 a month plus your contact tier |
| A Magento store that wants the vendor to run the setup | Brevo through its Enterprise team | Custom quote; Professional starts at $499 a month |
| A brand that wants SMS without a monthly subscription | Brevo prepaid credits, or a managed program through SMS marketing services | From $0.0109 per US credit, bought in packs of 100 |
| A team that wants someone to set up the flows on either platform | An ecommerce email marketing agency that works in both tools | The platform fee above plus the agency's project or retainer price |
Switching between Brevo and Mailchimp
Both platforms import contacts by CSV and both connect to Shopify, so the list itself moves in an afternoon. The work is in what the list does not carry. That means suppression and unsubscribe lists, consent dates, segment definitions, automation flows, templates, and the sending domain's authentication records. Rebuild the flows before you point the store at the new platform. Send to your most engaged segment first, and keep the old account read only for 30 days so you can check attribution against it.
Brevo publishes a Mailchimp import integration that pulls contacts and updates into Brevo. Mailchimp offers Premium Migration Services through Sales for new Premium accounts. If you want the move planned and run for you, an ecommerce email marketing agency can migrate the lists, flows and templates. It can also run the first sends on the new platform. Magento stores comparing platforms can also read our guide to the best email marketing platforms for Magento, which covers both extensions.
FAQ
Is Brevo cheaper than Mailchimp for an ecommerce store?
Usually yes at the same list size, because Brevo charges for emails sent rather than contacts stored. Four campaigns a month to 10,000 contacts cost $89 on Brevo Standard or $46 on Starter, against $135 on Mailchimp Standard or $110 on Essentials. Heavy senders narrow the gap, since every extra Brevo email step adds cost.
Does Brevo charge by contacts or by emails?
Brevo charges by monthly email volume, and its three smallest steps also cap contacts: 500 at 5,000 emails, 1,500 at 10,000 and 2,500 at 15,000. From 20,000 emails a month the cap is 500,000 contacts on Starter and Standard. The Professional plan allows two million contacts at every step.
Which is better for Shopify, Brevo or Mailchimp?
Mailchimp, on the evidence we could check. Its Shopify app is listed with a 4.8 rating from 1,548 reviews, syncs Shopify segments and shows attributed revenue inside Shopify. Brevo's app installs from inside Brevo, and Brevo recommends one store per account.
Which is better for Magento?
Mailchimp for Magento is a free extension on every plan that a team can install itself. It syncs customers, orders, products and carts and sends abandoned cart emails. Brevo supports Adobe Commerce 2.4 and Magento Open Source 2.3 and 2.4. Its setup runs through Brevo's Enterprise team, so expect a sales conversation first.
Does Mailchimp include SMS?
SMS is an add-on on Essentials and higher, available in the United States, Canada, the United Kingdom, Australia and about 30 European countries. Credits come as a monthly subscription that does not roll over, one US text uses one credit, and MMS needs Standard or Premium. Mailchimp does not publish the credit prices on its pricing pages.
Can I use Brevo's free plan for a store?
Yes, within limits. The Free plan stores up to 100,000 contacts and sends 300 emails a day, so a 5,000 contact campaign takes 17 days to finish. Emails carry the Brevo logo, automation is limited to 2,000 contacts and support is by email. It works for testing the Shopify sync before you pay.
How hard is it to move from Mailchimp to Brevo?
The contacts move quickly: Brevo offers a Mailchimp import that pulls contacts and updates into Brevo. The slower work is rebuilding flows and templates, carrying over unsubscribes and consent records, and authenticating your sending domain. Plan two to four weeks, keep both accounts live during the switch, and compare attributed revenue before you cancel.