Omnisend Interviews Karolina Uvarkina on One Black Friday VIP Email

Updated on News1 min read

Omnisend video interview with Karolina Uvarkina about a Black Friday VIP email

Omnisend interviewed Enflow Digital co-founder Karolina Uvarkina for a video on its YouTube channel, published in September 2026. The video, "Black Friday Email Strategy: Why Fewer Emails Made More Money", covers one VIP email that made $17,980.66 from 1,676 emails sent.

What the video covers

Karolina explains how we found a group of very loyal customers in a skincare brand's data, built an offer only they could get, and sent them one plain-text email written like a note from the founder. That single email brought in more than the four campaigns the brand sent to its whole list the month before, combined.

Omnisend also published the campaign as a customer story about our work.

Read the full case study

We wrote up the whole campaign, step by step, in our Black Friday email campaign case study: the data, the offer, the email and how to run the same play for your store.

Written by

Co-Founder, Head of Email

Karolina Uvarkina is a co-founder of Enflow Digital and its head of email. Before the agency she built and exited ecommerce businesses, leading their marketing. She has worked in email since 2018 and plans campaigns from customer data, as in the Black Friday VIP email Omnisend published about her work.

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