Karolina Uvarkina Hosts a Webinar With Entreprenista and Omnisend
On 7 October 2026, Enflow Digital co-founder Karolina Uvarkina hosted a live webinar with Stephanie Cartin of Entreprenista and Omnisend. More than 200 people registered.
What the webinar covered
- the key email flows to fix before Black Friday;
- how to turn customer data into better decisions, including with Omnisend's MCP server and AI assistants;
- the tools that make it easier to run.
The main point
"The question isn't 'What's the best practice for winback flow timing?'" Karolina said. "It's 'When does my customer naturally need me again?'"
If you sell skincare and a cream runs out in about 50 days, send the restock reminder at day 40. If you sell sofas, a "we miss you" email at 90 days makes no sense; cross-sell pillows or blankets instead. Your product sets the timing of your flows, not a generic best practice.
For more on timing flows around the customer journey, read our guide to ecommerce lifecycle email marketing. Want this for your store? book a free strategy session.
