BlogEmail MarketingOmnisend vs. Mailchimp: Which is the Better Platform?

Omnisend vs. Mailchimp: Which is the Better Platform?

When it comes to choosing the right email marketing platform for your business, Omnisend and Mailchimp often come up as top contenders. Both platforms offer robust tools for creating and managing email campaigns, but they cater to different needs and preferences. Let’s dive into a detailed comparison to help you decide which one is better suited for your marketing goals.

Overview of Omnisend

Omnisend is a comprehensive email and SMS marketing automation platform designed primarily for eCommerce businesses. It stands out for its user-friendly interface and powerful automation capabilities, making it easy to create highly personalized campaigns that drive sales and customer engagement.

Primary Features and Benefits of Omnisend

  • Automation Workflows: Omnisend offers advanced automation workflows that allow you to set up personalized email and SMS campaigns based on customer behavior and lifecycle stages.
  • Multichannel Marketing: In addition to email, Omnisend supports SMS, push notifications, and more, enabling a seamless multichannel marketing strategy.
  • Segmentation and Personalization: Use customer data to create targeted segments and personalize your messages for higher engagement rates.
  • Ecommerce Integrations: Omnisend integrates with major eCommerce platforms like Shopify, BigCommerce, and WooCommerce, making it easy to sync your store data.
  • A/B Testing: Optimize your campaigns with A/B testing to determine the most effective strategies.
  • Reporting and Analytics: Gain insights into your campaign performance with detailed reports and analytics.

When to Use and Not to Use Omnisend

When to Use Omnisend:

  • You run an eCommerce business and need deep integration with your online store.
  • You want to leverage multichannel marketing, including SMS and push notifications.
  • You need advanced automation workflows to nurture leads and drive conversions.
  • You require robust segmentation and personalization features to tailor your messages.

When Not to Use Omnisend:

  • You operate a non-eCommerce business and do not need extensive eCommerce features.
  • You prefer a platform with more affordable pricing for basic email marketing needs.
  • You are looking for a simpler solution without the need for advanced automation.

or more detailed insights into the features and benefits of Omnisend, check out our comprehensive Omnisend review article.

Overview of Mailchimp

Mailchimp is one of the most well-known email marketing platforms, offering a wide range of tools for businesses of all sizes. It is renowned for its ease of use, extensive integrations, and comprehensive feature set that caters to both beginners and experienced marketers.

Key Functionalities and Features of Mailchimp

  • Email Campaigns: Create and send beautiful email campaigns with Mailchimp’s intuitive drag-and-drop editor.
  • Audience Management: Manage your contacts efficiently with Mailchimp’s segmentation and tagging features.
  • Marketing CRM: Use Mailchimp’s built-in CRM to track customer interactions and manage relationships.
  • Automation: Set up simple automation workflows to engage with your audience based on their behavior.
  • Integrations: Mailchimp integrates with numerous third-party apps, including social media platforms, eCommerce sites, and more.
  • Analytics: Monitor the success of your campaigns with comprehensive analytics and reporting tools.
  • Free Plan: Mailchimp offers a free plan with basic features, making it accessible for small businesses and startups.

When to Use and Not to Use Mailchimp

When to Use Mailchimp:

  • You need a user-friendly platform to get started with email marketing quickly.
  • You want a free plan to test out email marketing without any upfront cost.
  • You require robust integration with various third-party apps and services.
  • You need a versatile platform that can handle both email and basic automation.

When Not to Use Mailchimp:

  1. You run a large-scale eCommerce business requiring advanced automation and multichannel marketing.
  2. You need in-depth segmentation and personalization features for highly targeted campaigns.
  3. You prefer a platform tailored specifically for eCommerce businesses with direct integrations.

This detailed comparison should help you understand the strengths and limitations of both Omnisend and Mailchimp, aiding you in making an informed decision on the best email marketing platform for your business. 

Mailchimp vs. Omnisend: What’s Different?

User Interface and Ease of Use

When it comes to user experience, both Omnisend and Mailchimp offer intuitive interfaces, but they cater to different user preferences.


  • Omnisend’s interface is clean and straightforward, designed with eCommerce businesses in mind. It offers drag-and-drop functionality that simplifies the creation of campaigns, even for beginners.
  • The dashboard is well-organized, making it easy to navigate through various features like automation workflows, audience segmentation, and reporting.


  • Mailchimp is renowned for its user-friendly interface, which is ideal for beginners. The platform provides step-by-step guides and tooltips that help users set up their campaigns quickly.
  • The drag-and-drop email editor is highly intuitive, allowing users to create visually appealing emails without needing any coding skills.

Automation Features

Automation is a critical component of any email marketing strategy. Here’s how Omnisend and Mailchimp stack up.


  • Omnisend excels in automation, offering advanced workflows that include triggers, conditions, and actions tailored for eCommerce. Users can set up complex automations like cart abandonment, product recommendations, and reactivation campaigns.
  • The platform also supports SMS and push notifications within the same workflows, providing a seamless multichannel experience.


  • Mailchimp offers solid automation features, but they are generally simpler compared to Omnisend. Users can set up basic workflows like welcome emails, birthday messages, and simple drip campaigns.
  • While Mailchimp does support some advanced automation, it does not integrate SMS or push notifications into the same workflows as Omnisend.

Email Design and Templates

The quality and variety of email templates can significantly impact the success of your campaigns.


  • Omnisend offers a range of customizable email templates designed for eCommerce. These templates are mobile-responsive and easy to modify, allowing users to create professional-looking emails quickly.
  • The platform also provides a dynamic content block feature, enabling users to personalize emails based on customer data.


  • Mailchimp provides a vast library of email templates that cater to various industries and purposes. The drag-and-drop editor is highly versatile, allowing users to design emails from scratch or customize pre-made templates.
  • Mailchimp’s templates are also mobile-responsive, ensuring that emails look great on any device.

Segmentation and Targeting

Effective segmentation and targeting are crucial for personalized marketing.


  • Omnisend offers robust segmentation tools that allow users to create highly targeted campaigns. Segments can be based on a variety of criteria, including purchase history, browsing behavior, and engagement levels.
  • The platform’s dynamic segmentation updates automatically, ensuring that your campaigns always reach the right audience.


  • Mailchimp also provides powerful segmentation capabilities, allowing users to segment their audience based on demographics, behavior, and custom tags.
  • While Mailchimp’s segmentation is strong, it may not be as advanced or eCommerce-focused as Omnisend’s.

Integration with Other Tools

Integration with third-party tools is essential for streamlining marketing efforts.


  • Omnisend integrates seamlessly with major eCommerce platforms like Shopify, BigCommerce, and WooCommerce. These integrations allow for easy syncing of store data and enhanced automation capabilities.
  • The platform also supports integrations with various CRM, helpdesk, and analytics tools, making it a versatile choice for eCommerce businesses.


  • Mailchimp boasts a wide range of integrations with numerous third-party applications, including social media platforms, eCommerce sites, and CRM systems. This flexibility makes it suitable for various business types.
  • The platform’s API allows for custom integrations, providing additional flexibility for users with specific needs.

Reporting and Analytics

Access to detailed analytics is vital for measuring the success of your campaigns.


  • Omnisend provides comprehensive reporting and analytics, offering insights into campaign performance, customer behavior, and revenue attribution. The reports are easy to understand and can be customized to show the metrics that matter most to your business.
  • The platform also offers predictive analytics, helping users forecast future sales and customer lifetime value.


  • Mailchimp’s analytics dashboard provides a wide range of reports, including open rates, click-through rates, and conversion tracking. The data is presented in an easy-to-digest format, allowing users to quickly assess their campaign performance.
  • The platform also includes comparative reports, enabling users to benchmark their results against industry standards.

Pricing Comparison

Understanding the pricing models is crucial for budget planning.


  • Omnisend offers a free plan with limited features, suitable for small businesses starting with email marketing. Paid plans start at $16 per month and scale based on the number of subscribers and features required.
  • The platform’s pricing is designed to grow with your business, offering more advanced features and higher limits as you scale.


  • Mailchimp provides a free plan that includes basic email marketing features and supports up to 2,000 contacts. Paid plans start at $9.99 per month, with pricing tiers based on the number of subscribers and additional features.
  • Mailchimp’s pricing structure is flexible, making it accessible for businesses of all sizes.

Customer Support

Reliable customer support can make a significant difference in your overall experience with a platform.


  • Omnisend offers 24/7 email and live chat support on all plans, ensuring that users can get help whenever they need it. The platform also provides a comprehensive knowledge base and a dedicated account manager for higher-tier plans.
  • User reviews often highlight Omnisend’s responsive and helpful support team.


  • Mailchimp offers email and chat support, but the availability of these services depends on the pricing plan. The free plan includes limited support, while higher-tier plans offer priority support.
  • The platform also provides an extensive knowledge base, tutorials, and community forums for self-service assistance.

This detailed comparison highlights the key differences between Omnisend and Mailchimp, helping you make an informed decision based on your specific needs and preferences. 

Omnisend vs. Mailchimp: Features Breakdown

Choosing the right email marketing platform requires a close look at the key features each one offers. Both Omnisend and Mailchimp provide a robust set of tools, but their strengths cater to different needs. The table below compares the essential features of both platforms to help you decide which one aligns best with your marketing goals.

User InterfaceClean, eCommerce-focused, drag-and-dropIntuitive, beginner-friendly, drag-and-drop
Automation WorkflowsAdvanced, eCommerce-specific, includes SMSBasic to advanced, email-only
Email TemplatesCustomizable, mobile-responsiveExtensive library, mobile-responsive
SegmentationRobust, dynamic, eCommerce-focusedPowerful, flexible
Multichannel MarketingEmail, SMS, push notificationsEmail only
IntegrationsSeamless with major eCommerce platformsExtensive with various third-party apps
Reporting & AnalyticsComprehensive, predictive analyticsDetailed, comparative reports
PricingFree plan, scalable pricingFree plan, flexible tiers
Customer Support24/7 support, dedicated account managerLimited on free plan, priority on higher tiers

Omnisend vs. Mailchimp: The Verdict

When comparing Omnisend and Mailchimp, it’s clear that each platform has its unique strengths and advantages tailored to different types of businesses.


  • Strengths: Omnisend excels in automation, especially for eCommerce businesses, with advanced workflows, multichannel marketing capabilities, and seamless integration with eCommerce platforms.
  • Best For: eCommerce businesses looking for a comprehensive, multichannel marketing platform that includes robust automation and segmentation features.


  • Strengths: Mailchimp offers a highly intuitive user interface, extensive email templates, and broad integration options, making it ideal for a wide range of businesses.
  • Best For: Small to medium-sized businesses, startups, and non-eCommerce businesses that need a versatile and user-friendly email marketing solution with flexible pricing options.

Final Recommendation

  • For eCommerce Businesses: Omnisend is the clear choice due to its advanced automation, multichannel marketing capabilities, and deep eCommerce integrations.
  • For General Email Marketing Needs: Mailchimp is a great option for those seeking an easy-to-use platform with extensive templates and flexible integration options.

Ultimately, the best choice depends on your specific business needs and marketing goals. 


Choosing between Omnisend and Mailchimp depends on your business needs.

Omnisend is perfect for eCommerce businesses, offering advanced automation, multichannel marketing, and seamless eCommerce integrations. Mailchimp suits a wider range of businesses with its user-friendly interface, extensive templates, and flexible integrations, making it ideal for small to medium-sized enterprises and startups.

Evaluate your specific goals, budget, and required features to make the best decision.For more detailed comparisons and recommendations, and to learn more about the email and SMS marketing services Enflow Digital offers as a partner of Omnisend, visit our website and book a free strategy session.

FAQs on Omnisend vs Mailchimp

FAQ Section
Can I migrate my email campaigns from Mailchimp to Omnisend, or vice versa?
Yes, you can migrate your email campaigns between Mailchimp and Omnisend. Both platforms provide guides and support for transferring your data, including contact lists, templates, and automation workflows. It’s important to follow the instructions provided by each platform to ensure a smooth migration process.
Can I use Omnisend and Mailchimp for SMS marketing?
Omnisend supports SMS marketing as part of its multichannel marketing capabilities, allowing you to integrate SMS into your automation workflows alongside email campaigns. Mailchimp, while primarily focused on email marketing, has limited SMS marketing features and is less comprehensive in this area compared to Omnisend.
What types of businesses benefit most from using Omnisend?
Omnisend is particularly beneficial for eCommerce businesses due to its deep integration with eCommerce platforms, advanced automation features, and multichannel marketing capabilities. It’s ideal for businesses that want to leverage data-driven marketing strategies to drive sales and customer engagement across multiple channels.
Is Mailchimp suitable for advanced email marketing automation?
Mailchimp offers robust email marketing automation suitable for various business needs. However, it may not be as advanced or specialized as Omnisend’s automation capabilities, particularly for eCommerce. Mailchimp is excellent for businesses looking for a user-friendly platform with solid automation features for general marketing purposes.

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