Yotpo will retire its native email and SMS tools by Dec 2025 – what e‑commerce brands should do now
Yesterday, Yotpo’s CEO Tomer Tagrin sent an urgent email to merchants: Yotpo will wind down its native Email and SMS tools on 31 December 2025. A companion FAQ echoed the message, stressing that the change allows Yotpo to “focus fully on building the strongest Reviews and Loyalty platform in the market” and to partner “with the rest of the industry on deep integrations”.
Over the coming months, we will no longer offer our native Email and SMS products. Instead, we’re partnering closely with the best platforms in the space and investing everything into building the world’s best Reviews and Loyalty products.
– Tomer, Yotpo CEO
With less than a month until September—the unofficial kickoff for Black Friday/Cyber Monday (BFCM) planning—and roughly six months until year-end, brands need a swift, orderly migration plan that safeguards Q4 revenue.
Why Yotpo is stepping away from messaging
Yotpo admits that maintaining price‑competitive messaging at today’s volumes is tough, especially as AI accelerates product expectations. Rather than dilute resources, the company is doubling down on its core strengths—Reviews and Loyalty—areas where it already leads. For merchants that depended on Yotpo’s messaging, the headline is clear: you’ll need a new ESP/SMS home by the end of next year.
What stays and what changes
The FAQ commits to service continuity through the end of 2025. Campaigns, automations, and APIs will keep running, and “your Customer Success Manager will reach out… to guide you” on data exports and next steps. Yotpo also promises to work “fairly and transparently” with brands tied to long‑term messaging contracts.
After the sunset date Yotpo’s messaging endpoints will shut off. Reviews and Loyalty remain fully supported—and, according to the FAQ, will receive accelerated AI features such as multilingual widgets, smart sorting, and a new Reviews Atlas insights dashboard .
Proven migration options you can act on now
Omnisend — 30 % off for 12 months
Omnisend combines email, SMS and automation in a Shopify‑centric interface. Its import wizard ports Yotpo lists and flows in minutes. For merchants moving off Yotpo, Omnisend is offering 30 percent off standard plans for the first year—a meaningful buffer while you rebuild automation.
Klaviyo — 12‑month price match
Klaviyo is the go‑to for data‑driven segmentation and predictive analytics. A native importer brings Yotpo event data straight into Klaviyo’s CDP. To lower switching friction, Klaviyo will match your current Yotpo bill for 12 months, giving you time to ramp up without a budget spike
Both platforms are time‑tested and integrate natively with Yotpo Reviews and Loyalty, so social proof and VIP tiers continue to flow into campaigns with minimal re‑wiring.
Enflow Digital can safeguard the transition
A platform change before year‑end is unwelcome but manageable with the right plan. Enflow Digital has completed dozens of ESP moves across fashion, beauty and lifestyle verticals, balancing speed with data integrity.
Book a your call and we’ll deliver a tailored migration blueprint—timeline, resource load, quick wins—so your Q4 revenue stays intact while you position for 2026.
Full CEO announcement email (Aug. 5, 2025)
For those interested in the full email announcement text, you can find it below.
Hi John,
Tomer here, CEO of Yotpo. Thirteen years ago, we started Yotpo to help brands build stronger relationships with their customers. That mission hasn’t changed. But today marks a new chapter, and I want to share it with you directly.
We started with Reviews because we believed trust was the foundation of growth. Then we built Loyalty to help brands reinforce behavior and deepen relationships over time. Together, these became the core of Yotpo’s platform.
In the years since, we expanded into Email and SMS. The goal was to create a unified retention stack, everything under one roof, working better together. And in many ways, that vision worked. But the landscape has shifted fast. AI is raising the bar across every surface of commerce. Brands want the freedom to choose their stack, but they expect it to work like one.
Over the last few months, we’ve spoken to hundreds of customers. The feedback was consistent. Depth matters more than breadth. The best outcomes come from focused, best‑in‑class tools with great integrations and data passthroughs.
So we’re making a clear shift. We are going all in on Reviews and Loyalty.
Over the coming months, we will no longer offer our native Email and SMS products. Instead, we’re partnering closely with the best platforms in the space and investing everything into building the world’s best Reviews and Loyalty products.
For you, this means sharper focus, faster product development, and a deeper ecosystem built around what already works.
As part of this change, we will be investing more than ever in our flagship products. Over the last few months, we’ve rolled out AI‑generated review summaries that have dramatically increased conversion rates, new smart sorting capabilities, and the foundation of Reviews Atlas, a cockpit for brands to use reviews data to improve every part of the customer experience.
Today, we are launching AI‑powered multilingual widgets and insights, taking major steps into LLM search optimization, deep loyalty & reviews integrations with all the leading SMS & email platforms. We are also in beta with a brand‑new Loyalty foundations built for subscriptions, memberships, and VIP experiences.
We know Reviews and Loyalty are where we can make the biggest difference. We’re not chasing everything. We’re choosing where we lead. And we’re building toward that future with more focus, speed, and conviction than ever before.
Thank you for being part of this journey. It’s time to keep building.
— Tomer