Omnisend vs. Klaviyo: In-depth Feature for Feature Comparison 2024
Introduction
As a partner agency to multiple email marketing platforms, we frequently get asked about the main differences between Klaviyo and Omnisend. With over six years of experience working with both platforms, we’ve decided to summarize our insights into an in-depth article, providing a function-by-function comparison of both platforms. This comparison will help you decide which tool best suits your ecommerce business needs.
Omnisend vs. Klaviyo: An Overview
Omnisend
Omnisend is a comprehensive marketing automation platform tailored for small to mid-sized ecommerce businesses. It offers a range of features, including email and SMS marketing, automation workflows, and segmentation tools, making it an excellent choice for brands looking for an intuitive and cost-effective solution.
In 2023, Omnisend was used by over 100,000 brands, showcasing its popularity and reliability in the ecommerce space. For more detailed information, check out our Omnisend partner page.
Klaviyo
Klaviyo is a robust marketing automation platform designed for mid to large-sized ecommerce businesses. It excels in providing advanced segmentation, detailed analytics, and extensive integration capabilities, making it ideal for brands with complex marketing needs.
By the end of 2023, Klaviyo had 143,000 customers, underscoring its position as a leading choice for businesses looking for enterprise-grade marketing solutions. For more insights, visit our Klaviyo email marketing agency page.
Overall Comparison
This comparison is based on the features available as of July 2024. Both platforms frequently update their functionalities, so some details may change over time. We’ll focus on the most commonly used features, assuming a small-sized brand running on Shopify.
| Feature | Omnisend | Klaviyo |
| Core Strength | Small – Mid-Sized eCommerce Brands | Mid to Large Size eCommerce Brands |
| Pricing | 30-38% cheaper than Klaviyo | More Expensive |
| User Interface | Intuitive | More Complex |
| Automated Flows | Moderate | Extensive |
| Lead Magnets | Moderate | Advanced |
| Integrations | Fewer | Extensive |
| Customer Support | 24/7 live chat and email support | 24/7 live chat (Mon-Fri) and email support |
| Documentation | Extensive | Extensive |
| Segmentation | Moderate | Advanced |
| A/B Testing | Basic | Extensive |
| Reporting | Limited (Pro plan for advanced) | Highly advanced |
| Deliverability Reporting | Limited (Pro-plan only) | Extensive |
| Reporting Data Export | Basic | More granular |
| Discount Codes | Automatic discount codes available | More complex process, but same result |
| Benchmarks with Competitors | N/A | Yes |
| SMS Marketing | Global SMS, one-way | Two-way text messaging available |
| Other Marketing Channels | Mobile push notifications | Mobile push notifications |
| API | Limited | Highly advanced |
| Reviews | Native | Native |
| Additional Features | Gamification (scratch cards, wheel) | AI-powered features, Predictive analytics, Customer data platform (CDP) |
| Default Attribution Window | 7 days | 5 days |
Feature by feature comparison between Omnisend and Klaviyo
Function by Function Comparison
Core Strengths
Omnisend
Omnisend excels in serving small to mid-sized brands that prioritize ease of use and a straightforward interface. It’s ideal for businesses that rely on popular automations and regular campaigns.
Klaviyo
Klaviyo is tailored for mid to enterprise-level brands that require complex marketing funnels, extensive integrations, and detailed analytics. It’s suited for businesses with large volumes of SKUs and dedicated marketing teams.
Pricing
Both platforms base their pricing on the number of active contacts, not the total contacts in the database.
| # of Active Contacts | Omnisend Standard (Email) | Omnisend Pro (Email + SMS) | Klaviyo Email | Klaviyo Email + SMS |
| 10,000 | $132 | $150 | $150 | $240 |
| 20,000 | $265 | $375 | $375 | $555 |
| 50,000 | $413 | $715 | $720 | $1,125 |
| 100,000 | $900 | $1,334 | $1,380 | $2,170 |
*Additional savings of up to 30% are available for our agency clients new to Omnisend or existing ones upgrading to the Pro plan. Reach us out for more details.
User Interface
Omnisend
Omnisend’s user interface is designed for ease of use, making it ideal for smaller brands. It features in-app guided prompts to help users get started and high-level email marketing reports.
Klaviyo
Klaviyo offers a powerful but complex interface, requiring a deeper understanding to operate effectively. It provides more in-depth insights and access to all functionalities regardless of the plan.
Automated Flows
Omnisend
Omnisend provides essential automated flows with a variety of email and flow templates. It covers all necessary automations for ecommerce brands
Klaviyo
Klaviyo offers more granular flow logic, better debugging capabilities, and advanced A/B testing. It’s suited for users looking to refine their email marketing strategies with sophisticated automation.
Lead Magnets
Omnisend
Omnisend offers basic lead capture functionalities with A/B testing for forms and basic landing page creation. It provides essential templates to get started.
Klaviyo
Klaviyo provides extensive lead capture features with advanced reporting and form flexibility. It allows for more sophisticated data capture and enriched forms.
Integrations
Omnisend
Omnisend has over 130 integrations, mainly for Shopify merchants. Non-Shopify users might find fewer integration options.
Klaviyo
Klaviyo offers over 350 integrations, mostly for Shopify merchants. The integrations are deeper, providing more functionality and in-depth analytics.
Here is the comparison of Omnisend and Klaviyo integrations:
| Category | Omnisend Integrations | Klaviyo Integrations |
| Ecommerce Platforms | Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, OpenCart | Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, OpenCart, Salesforce Commerce Cloud |
| CRM and Customer Service | Gorgias, Zendesk, Help Scout | Salesforce, HubSpot, Zendesk, Gorgias, Intercom, Help Scout |
| Marketing and Advertising | Facebook Ads, Google Ads, Instagram Ads | Facebook Ads, Google Ads, Instagram Ads, Snapchat Ads, TikTok Ads |
| Product Reviews and Ratings | Yotpo, Stamped.io, Trustpilot | Yotpo, Stamped.io, Trustpilot, Okendo |
| Loyalty and Rewards | Smile.io, LoyaltyLion | Smile.io, LoyaltyLion, Swell |
| Data and Analytics | Google Analytics, Power BI, Segment | Google Analytics, Tableau, Power BI, Segment, Looker |
| SMS and Messaging | Twilio, WhatsApp, Messenger | Twilio, Attentive, MessageBird, WhatsApp, Messenger |
| Payment Gateways | Stripe, PayPal | Stripe, PayPal, ReCharge |
| Other | Zapier, Typeform, ReCharge (Subscription services) | Zapier, Typeform, ReSci (Retention Science), Eventbrite, Typeform, SurveyMonkey |
Customer Support
Omnisend
Omnisend offers 24/7 live chat and email support with dedicated success managers for Pro plan users spending above $400.
Klaviyo
Klaviyo provides 24/7 email support and live chat (Mon-Fri), with advanced support options for users spending over $5,000 per month.
Segmentation
Omnisend offers moderate segmentation capabilities, enabling users to create basic to moderately complex audience segments based on various criteria such as purchase behavior, email engagement, and demographic data.
Klaviyo excels in advanced segmentation, allowing users to create highly detailed audience segments using a wide range of data points. This includes behavioral data, predictive analytics, and custom properties, enabling businesses to target their communications with precision and maximize engagement.
A/B Testing
Omnisend provides basic A/B testing functionality, allowing users to test different subject lines, send times, and email content to determine the best-performing versions. Omnisend is very effective for basic optimization.
Klaviyo offers extensive A/B testing capabilities, including the ability to test complex workflows, segmentation strategies, and multi-channel campaigns. Users can experiment with various elements of their marketing strategy to continually refine and improve performance.
Reporting
Omnisend reporting features are limited in the standard plans, with more advanced reporting available in the Pro plan. Users can access high-level metrics and basic performance reports but may find the data lacks depth for in-depth analysis.
Klaviyo provides highly advanced reporting tools, offering detailed insights into campaign performance, customer behavior, and revenue attribution. Its robust analytics capabilities allow users to track the effectiveness of their marketing efforts and make data-driven decisions.
Discount Codes
Omnisend simplifies the process of creating and distributing automatic discount codes, making it easy for users to implement promotional offers within their email campaigns. This feature is straightforward and accessible to all users.
Klaviyo also supports the use of discount codes but involves a more complex setup process. Despite the initial complexity, it achieves the same result, allowing users to include dynamic discount codes in their marketing campaigns.
Other Marketing Channels
Omnisend supports additional marketing channels such as mobile push notifications, allowing users to reach their audience beyond email and SMS. This multi-channel approach helps increase customer touchpoints and engagement.
Klaviyo also offers support for mobile push notifications, integrating them seamlessly into its marketing automation workflows. This capability enhances the platform’s omnichannel marketing potential, enabling businesses to deliver consistent messaging across various channels.
Platform Documentation
Both platforms offer extensive documentation, but Klaviyo’s is more in-depth with numerous examples for advanced usage.
How Do the Platforms Compare on External Sites?
G2.com: Both platforms received the same 4.5 star rating. Klaviyo has received 1,042 reviews and Omnisend has received 898 reviews.
Shopify App Store: Omnisend has received a notch higher rating of 4.7 star a bit higher than Klaviyo with 4.6 stars. It is also worth considering that Omnisend has received 5,834 customer reviews while Klaviyo only has 2,635 customer reviews. Based on this, Omnisend is better liked among Shopify merchants.
Concluding Thoughts
Omnisend
Omnisend is a cost-effective solution that meets the needs of small to mid-sized ecommerce businesses. Its user-friendly interface and essential features make it a great value for money.
Klaviyo
Klaviyo is an enterprise-grade platform ideal for larger brands with complex marketing requirements. Its advanced functionalities justify the higher price for businesses with the necessary resources and expertise.
Final Recommendation
Choose Klaviyo if:
- You are a mid to large-sized business with complex marketing needs.
- You require advanced segmentation, detailed analytics, and extensive integrations.
- You have dedicated marketing teams to manage the platform.
Choose Omnisend if:
- You are a small to mid-sized business looking for an intuitive and cost-effective solution.
- You prioritize ease of use and essential marketing features.
- You want to maximize your marketing ROI without extensive technical expertise.
FAQs on Omnisend vs. Klaviyo
What is Klaviyo?
Klaviyo is a leading marketing automation platform for ecommerce businesses, offering advanced segmentation, detailed analytics, and extensive integration capabilities.
Can I integrate Klaviyo with Shopify?
Yes, Klaviyo integrates seamlessly with Shopify, allowing you to sync store data and create targeted campaigns based on customer behavior and purchase history.
Why should I choose Klaviyo for my email marketing needs?
Klaviyo provides powerful segmentation, detailed analytics, and robust automation tools, making it ideal for businesses with complex marketing requirements.
How does Klaviyo stand out compared to other marketing automation platforms?
Klaviyo’s focus on ecommerce, advanced features, and extensive integrations set it apart from other platforms. It excels in delivering personalized and targeted communications.
How can I use Klaviyo for SMS marketing?
Klaviyo offers comprehensive SMS marketing tools that integrate with its email marketing capabilities, allowing you to create cohesive omnichannel campaigns.
What is Omnisend?
Omnisend is a marketing automation platform designed for small to mid-sized ecommerce businesses. It combines email, SMS, and other marketing channels to deliver a unified customer experience.
Can I integrate Omnisend with Shopify?
Yes, Omnisend integrates smoothly with Shopify, enabling you to sync your store data, automate marketing campaigns, and track customer interactions effectively.
Why should I choose Omnisend for my email marketing needs?
Omnisend is known for its user-friendly interface, cost-effectiveness, and essential features that cater to small and mid-sized businesses. It provides intuitive tools for email marketing, automation, and customer segmentation.
How does Omnisend compare to other email marketing platforms?
Omnisend offers a balance of simplicity and functionality, making it ideal for small to mid-sized businesses. It is less expensive and easier to use than many of its competitors, with strong customer support and a range of essential features.
What should I choose; Klaviyo or Omnisend?
Choose Klaviyo if you are a mid to large-sized business with complex marketing needs, requiring advanced segmentation, detailed analytics, and extensive integrations. Opt for Omnisend if you are a small to mid-sized business looking for an intuitive, cost-effective solution with essential marketing features.
Which platform is more cost-effective for small businesses?
Omnisend is generally more cost-effective for small businesses due to its lower pricing and simpler interface, making it easier for smaller teams to manage without extensive training or resources.
Does Klaviyo offer better reporting than Omnisend?
Yes, Klaviyo provides more advanced and detailed reporting capabilities compared to Omnisend. It allows for extensive data analysis, segment-specific reports, and lifetime account data tracking.
Is Omnisend suitable for global SMS marketing?
Omnisend supports global SMS marketing with one-way bulk sends, making it a viable option for businesses looking to reach customers internationally.
Can Klaviyo handle complex automation workflows?
Absolutely. Klaviyo excels in handling complex automation workflows, providing extensive customization options, detailed flow logic, and advanced A/B testing capabilities.
What additional features does Klaviyo offer?
Klaviyo includes AI-powered features, predictive analytics, and a customer data platform (CDP), making it a powerful tool for businesses looking to leverage data-driven marketing strategies.
How does customer support compare between Omnisend and Klaviyo?
Both platforms offer strong customer support, with Omnisend providing 24/7 live chat and email support, while Klaviyo offers 24/7 email support and live chat (Mon-Fri). Klaviyo also provides more extensive training resources and community support.